Herno’s New Showroom Seen as Key to Increasing U.S. Sales

NEW YORK – Herno is stepping up its efforts to expand in the U.S. market.
The Italian luxury outerwear brand has opened a permanent showroom on Varick Street in Tribeca to better service its existing customers — which include Neiman Marcus, Barneys New York, Nordstrom and Mitchell — and others seeking a sartorial alternative to the ubiquitous Canada Goose and Moncler puffers.
Herno has had a small presence in the U.S. in the past and had been represented by the M5 Showroom, which is located in the same building. But now Claudio Marenzi, president and chief executive officer, has moved a few floors down and opened a cleanly designed space where the brand can present its full offering of men’s, women’s and children’s coats hanging on hooks similar to how they are displayed in its retail stores.
Herno is sharing the floor with Woolrich. Although the two brands have no professional affiliation, Marenzi said they are friendly competitors with a mutual respect. Both firms had been represented by M5 and wanted to have their own space, so it was a practical decision.
Marenzi said that over the past five years the U.S. has grown to represent a larger chunk of Herno’s business. It now

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Bestseller Opens Permanent U.S. Showroom in SoHo

Bestseller, the Danish apparel conglomerate behind the Selected Homme, Jack & Jones, Vero Moda and Only brands, has opened its first permanent showroom in the U.S. in SoHo. The company had previously operated a temporary space in Midtown.
The 7,500-square-foot space at 96 Spring Street was designed by architecture firm Loda Design, and features a floor-through, loft-like design that blends the original architecture of the building with a design inspired from the company’s headquarters in Aarhus, Denmark. Each brand is given its own distinct space within the showroom.
Bestseller is a family-owned apparel and accessories company founded by Troels Holch Povlsen in 1975. It produces 20 brands that are sold in some 15,000 retailers in 70 markets and operates 3,000 branded stores across the globe.
The opening of the New York showroom is part of a larger strategy to expand the company’s reach in North America.
According to Brian Edgar, president of Bestseller North America, the new showroom “showcases our brands’ DNA more accurately, which helps elevate our presence in the marketplace. The space is much larger than our previous one allowing us to really show what each Bestseller brand can offer.”

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Brett Johnson Opens Milan Showroom

Brett Johnson is hoping to expand his reach in Europe and has opened a showroom on Via Manzoni in Milan to showcase his fall collection.
The American designer launched his eponymous collection in 2013 and opened a showroom and retail store in New York’s SoHo neighborhood in 2017. That location will remain open.
Johnson said the collection is currently carried in 15 wholesale accounts in Europe and Asia and the goal for this season is to add another 30 doors. The showroom in Milan is 3,200 square feet.
The collection offers classically inspired outerwear, knitwear, trousers and leathers inspired by Johnson’s upbringing in Virginia. Key pieces include soft-shoulder blazers in cashmere and alpaca, a variety of bombers, parkas, field jackets and peacoats in leather, suede, shearling or cashmere. The color palette is mainly neutral with white, forest green, mustard yellow and a variety of blues and grays.
Johnson, the son of Black Entertainment Television founders Robert and Sheila Johnson, got his start designing his own interpretation of the Nike Air Force One sneakers and then branched out into apparel. The Brett Johnson line of outerwear, knitwear, woven shirts and trousers are all manufactured in Florence.

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Sant’Andrea Debuts Bespoke Room at Milan Showroom

While many pure men’s wear players are struggling to adjust to shifting customers’ habits, Sant’Andrea — the brand launched for fall 2018 by storied manufacturer Saint Andrews SpA — is betting on its heritage and craftsmanship as it unveiled this week a new space dedicated to bespoke projects at the company’s showroom, in Milan’s tony Via Bagutta.
Dubbed the Gentlemen’s Room, the space “matches the brand’s identity with a charming place and its design elements” said Saint Andrews’ chief executive officer Pier Luigi Canevelli. The manufacturing company based in Bellocchi di Fano, in Italy’s Marche region, was fully acquired in 2006 by woolen specialist Trabaldo Togna.
The room dedicated to bespoke projects offers private customers the chance to experience the creation of tailored suits from a privileged standpoint. The space is furbished with design pieces spanning from the Taccia lamp by Achille Castiglioni to a peacock blue velvet sofa by Gio Ponti. An impressive Seventies tapestry by Afro Basaldella, which features rusty tones of tangerine, burgundy and chocolate brown hangs on the wall across the entrance. Canevelli explained the artwork also inspired the brand’s 2019 pre-fall collection.
Enhancing the experience during private appointments, clients will see tailors cutting the fabrics, sewing and ironing

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The Black Tux Play at Nordstrom Sets Up Showroom Concept for Growth

The Black Tux chief executive officer and cofounder Andrew Blackmon is busy to say the least. The men’s brand is set to have 15 showroom concepts open total at Nordstrom by June following March’s raise of a $ 30 million series C.
The growth will bring the business, which began as a digital direct-to-consumer brand aimed at the new generation of grooms and groomsmen, to markets such as Austin, Baltimore and Philadelphia after the business’ most recent additions in Southern California in Nordstrom’s Glendale and Topanga stores.
“It’s going very well,” said Blackmon, who started the business in 2013 with Patrick Coyne, of the Nordstrom partnership. “We have strong conversion rates. Our goals are really to drive awareness. So people who aren’t comfortable renting online, giving them an option to do [purchasing] in-store and then also provide a point of differentiation where customers can have a really good experience.”
The showrooms are often overbooked on appointments, the ceo added.
All of this is being aided with the company’s recently raised capital, which helped to expand The Black Tux’s logistics capacity via the opening of a 100,000-square-foot warehouse and dry-cleaning facility in Pennsylvania. The existing facility in Gardena, Calif., will continue to serve the company’s West

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Indochino Cuts Delivery Time, Sets Showroom Expansion

Indochino, the Canada men’s made-to-measure clothing brand, is raising the ante.
The company is now committing to deliver all orders within three weeks, down from the current four weeks. The company is working closely with its strategic partner, China’s Dayang Group, one of the largest suit manufacturers in the world, to cut down on production time. Indochino has also partnered with a new shipping and logistics provider, which has further reduced delivery time.
“Indochino’s goal is to make great fitting, personalized clothing the de facto choice for men across North America and achieving a three-week delivery timeframe marks a major milestone in this bold endeavor,” said chief executive officer Drew Green. “This is the result of months of hard work from my team and our partners across the world and is just the beginning of our plans to reduce the delivery time as we continuously strive to find innovative new ways to provide our customers with a world-class experience, from start to finish.”
Additionally, the company said it plans to open as many as 18 new showrooms in 2018 where customers can visit and place orders in retail settings. On Dec. 14, Indochino will open its 19th showroom at Mall of America in Bloomington,

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Common Trde Hopes to Invigorate the Showroom Experience

Laura Baker and James Waller are introducing a new showroom concept.
Baker, who co-owns the Pblc Trde showroom, and Waller, who cofounded the British streetwear brand Blood Brother, have partnered up to launch Common Trde, a showroom space that will be open during men’s market in Paris from June 22 to June 29 at 18 Rue Commines.
During previous seasons, Baker previewed her brands in either trade shows or rented out space in other showrooms, but with help from Waller, who has used his European network to bring in new brands, they are presenting more of a lifestyle space where brands of various sizes are able to maintain their own identity — each client had a hand in putting the space together — and use shared resources.
“In the past, we did not feel the brand’s individual identity was upheld,” Baker said. “It always seemed only to be about the trade show or that showroom. There didn’t seem to be any shared communication or practices.”
Baker and Waller are hoping to make the process more seamless for buyers and brands. They’ve created a show guide so buyers can preview the brands and speak to their sales managers before coming to the showroom. And instead

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Haute Hippie Launches Spring With Fresh Team, New Showroom and E-commerce Site

NEW YORK — Living up to its company’s name, Haute Hippie made sure numerous candles were burning and the wildflowers were arranged just-right for Thursday night’s spring presentation here.
The brand had much to celebrate, having installed a new creative and management team, moved into a roomier Manhattan address, expanded its retail reach, and unveiled its bohemian-inspired collection. And in time for the crucial holiday selling season, especially Black Friday and Cyber Monday, Haute Hippie relaunched its e-commerce site last month.
Guests circulating through the new showroom were the first to see the new spring looks. Embellished T-shirts, fringe tuxedo blazers and lace-insert maxi dresses were amongst the May and June highlights, which clearly delivered the brands luxe bohemian message.
Haute Hippie’s creative director Cady Vaccaro greeted guests in the company’s new West 27th Street studio and offices. The past year has been abuzz with activity for Vaccaro, who spent nearly 10 years at Alice + Olivia before leaving in October 2015 as senior design director to start with Haute Hippie. She now oversees a seven-person team.
In the process Haute Hippie has expanded its presence in Neiman Marcus to 35 or 40 doors, according to Gary Epstein, executive vice president and chief marketing officer.
Recalling

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Milanoo.com Ltd

Cashmere Showroom Floral Fusion Wool Scarf

Cashmere Showroom Floral Fusion Wool Scarf


Made from lightweight 100-percent Merino wool, this scarf from Cashmere Showroom is both versatile and stylish. With its light and fun floral print, it will add stylish flair to any wardrobe. Materials: 100-percent Merino wool Care instructions: Dry clean The digital images we display have the most accurate color possible. However, due to differences in computer monitors, we cannot be responsible for variations in color between the actual product and your screen.

Price: $
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