PVH Corp. is showing some love to its heritage brands.
The parent company of Calvin Klein and Tommy Hilfiger today launched a centralized e-commerce platform for its dress furnishings labels.
Called Stylebureau.com, the new site allows consumers to purchase from the company’s Izod, Van Heusen and Eagle brands through one centralized location. The site also offers shirts and ties from Calvin Klein and Tommy Hilfiger.
In the past, consumers would have to shop on the individual brands’ web sites.
To help consumers make the best choice, Stylebureau also has a “tie match” tool that digitally coordinates the site’s 200-plus neckties with its more than 100 dress-shirt styles.
The site also carries a broad range of PVH’s big and tall offerings.
Ken Duane, chief executive officer of Heritage Brands at PVH, said the company had “long considered investing in a dedicated e-commerce site but wanted to ensure it had a unique value proposition different from those of our outstanding retail partners. Our focus was to provide consumers with immersive brand-centric experiences from Izod and Van Heusen, and an easy-to-shop portal unifying all of our heritage brands, in a single space. Launching our own e-commerce space has always been a natural progression for our business, but we have been very deliberate in crafting an offering with true value to
Follow WWD on Twitter or become a fan on Facebook.