He has what can arguably be called the most famous last name in American fashion. But that doesn’t intimidate Greg Lauren.
“It’s a very powerful name and it’s impossible for me to meet anyone without them having preconceived notions, but it’s only part of me. It doesn’t define me,” he said.
His father is Jerry Lauren, the longtime executive vice president of men’s design for Ralph Lauren Corp., And, of course, Jerry’s brother is…Greg’s Uncle Ralph. So the provenance is impressive indeed.
But Greg Lauren is his own man, with design on his mind and art in his heart. And his apparel collection, which launched in 2011, is an extension and evolution of his paintings and paper sculptures.
“I never looked at it as making a jump into fashion,” he said. Instead, he paired the innate knowledge he acquired growing up in a fashion family with his artistic aesthetic.
What that translates into on the runway is a collection that uses repurposed fabrics such as vintage duffel bags, sailors’ uniforms and Army tents to create a military-inspired assortment of deconstructed suits, field jackets, trenchcoats and even a touch of tailored clothing.
Lauren grew up loving “vintage military everything….That led me to experiment and make a
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