REPURPOSE, REUSE: With consumers showing more interest in upcycling, recycling, sustainability and the sharing economy, many are weeding out their closets to resell, donate or swap apparel with someone who will wear it.
ThredUp, the e-tailer that sells secondhand women’s and children’s apparel, has tallied its 2016 figures to rank the brands that saw the strongest “purge surge.”
In what the company refers to as the biggest “purge surge,” New York & Co. ranked first with a 472 percent increase followed by Tommy Hilfiger, Kate Hudson’s Fabletics, Liz Lange Maternity and GAP Fit respectively. The second half of the Top 10 list were made up by Lou & Grey, Ivanka Trump, Madewell, Active by Old Navy and Vera Bradley.
In terms of trends, ThredUp visitors were eager to part with chambray items, which had a 763 percent purge increase, anything with glitter at 446 percent and maxidresses at 277 percent. Many users also packed up their pencil skirts and high-low items which ranked fourth and fifth in terms of the Most Purged Styles list.
Founded in Cambridge, Mass., in 2009, the company has its headquarters in San Francisco and a distribution center in San Leandro. ThredUp typically list 40 percent of the garments that are
Follow WWD on Twitter or become a fan on Facebook.