Stella McCartney, Christopher Raeburn Among Winners of Inaugural CO10 Sustainability Award

GREEN MACHINES: Stella McCartney, Christopher Raeburn and Bottletop are among the 10 fashion businesses that have been awarded the inaugural CO10 Leadership Award, which recognizes companies that put sustainability at their core.
The award is presented by Common Objective, a network that connects more than 10,000 professionals in the fashion, retail and textile industries to share knowledge and best sustainability practices. It will be awarded virtually in the spirit of sustainability.
The other winners are Osklen, Indigenous, Outland Denim, Mayamiko, Sonica Sarna Design, Ethical Apparel Africa and The Rajlakshmi Cotton Mills.
“The industry has seen an incredible amount of traction over the past year, from increased consumer demand and government engagement, to the abundance of new entrants that focus on sustainability,” said Harold Tillman, former chairman of the British Fashion Council.
He added that the overall CO Leadership Awards are aimed at creating a milestone moment for fashion to champion innovators.
A panel of judges, including representatives from Farfetch, Kering and Vivienne Westwood, selected the 10 winners.
The winners were chosen based on their ability to marry sustainability strategies with commercial ones. The key criteria, according to organizers, were mission, business model, products and services, impact, sustainability roadmap and communication strategy.
Not only will the 10 brands be

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Jeanine Ballone Joins Fashion 4 Development to Champion Sustainability

After 12 years at VF Corp., Jeanine Ballone has exited the company as vice president of Innovation Next at PVH Corp.
Ballone has signed up with Fashion 4 Development which champions sustainability among apparel companies and brands. As managing director of F4D Solutions, she will help companies evaluate their production and supply chains, change their practices, provide information and other resources.
Just back from speaking about sustainability at last week’s United Nations Web Summit in Geneva, Ballone said F4D is also looking into speaking at the Global Fashion Agenda and next year’s World Economic Forum in Davos, Switzerland. In an interview with F4D founder Evie Evangelou Tuesday, Ballone said she feels her efforts will be more effective working with numerous companies as opposed to being based in-house at one. She first connected with Evangelou about five or six years ago. That’s also around the time she started the Zero to Hero Foundation, a nonprofit dedicated to improving the lives of women and girls around the world.
Ballone said sustainability shouldn’t boil down to just wearing recycled clothes, but “there is a need to create new products with interesting resources and technology to redefine the category. With the ‘take-wear-dump’ formula, there is only so

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Changing Markets Foundation Drags Viscose Into Sustainability Spotlight

Fashion has a dirty secret and its name is viscose, according to a new report by Changing Markets Foundation, an organization that campaigns for better corporate practice in the clothing industry.
In its latest report, issued this week, the group outlined viscose’s damage to the eco-system, and the fashion industry’s failure to address the problem.
According to the report, the global viscose market is worth $ 12 billion dollars and is set to reach $ 15.9 billion by 2021.
Following investigations into viscose’s supply chain, Changing Markets Foundation found that factories, with the majority located in China, were dumping untreated wastewater into nearby bodies of water, while toxic runoff destroyed local agriculture.
As a result of the investigations, Changing Markets has released Roadmap, a set of guidelines for brands to clean up viscose’s damage. Seven retailers have endorsed the Roadmap, including Inditex, Asos, Marks & Spencer, H&M, Tesco, Esprit and C&A.
Campaign director Nusa Urbancic said while major high-street retailers who command a large share of the market are working toward sourcing responsible viscose, the industry still needs to address this key issue.
“It’s time for luxury brands, high-street retailers and online stores to wake up and ingrain responsible sourcing into their policies. It’s a shame that most brands have so

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Selfridges Ready to Make Music, Ramp Up Sustainability

LONDON — Never one to gather moss, Selfridges is forging ahead with a host of initiatives in the second half, ramping up its efforts on the environmental front, embracing club and music culture and expanding the accessories hall.
On Wednesday, Linda Hewson, the store’s creative director, said Selfridges’ storewide mantra is “buying better, inspiring change” as she laid out some punchy plans on the environmental front.
By 2020, Selfridges plans to reduce its carbon footprint by 50 percent, while by 2021 the store’s top 30 brands will need to have developed clear sustainability agendas. Hewson said the store plans to push the brands, if need be.
With the aim of helping its customers “buy better,” Selfridges also plans to start labeling some of its products, starting with cotton, denim and British brands, revealing their provenance and the brands’ commitment to supply chain transparency and the environment.
The store will also begin carrying the Positive Luxury butterfly mark on the site, which allows customers browsing Selfridges.com to read about the store’s efforts to become more sustainable.
In the fall, Selfridges will be holding a storewide campaign called Music Matters, with a series of events taking place in-store from a variety of musicians, including Skepta and A$ AP Rocky.
The store

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Sustainability Set Takes Front Row at Stella McCartney

WHAT’S YOUR CAUSE: François-Henri Pinault, the head of Stella McCartney’s parent company Kering, has frequently stated his commitment to making the fashion business more socially responsible and environmentally sustainable. Sitting front-row at McCartney’s fall show, Pinault wasn’t the only activist on call.
Guest Pamela Anderson is a long-time devotee of McCartney’s animal friendly faux-leather shoes and accessories. “These days I’m just running around trying to save animals and the people I love,” Anderson said at the show.
The former actress has a foundation dedicated to animal rights as well as survivors of sexual violence. In recent months, Anderson has paid a number of visits to Wikileaks founder Julian Assange at the Ecuadorian Embassy in London.
During a visit to France last year, Anderson addressed the nation’s parliament in support of banning the force-feeding of geese to produce foie gras. “This is a national treasure for some reason—but if people knew what these geese suffer, if they saw the videos they couldn’t eat it,” she told WWD.
Arizona Muse said she had ramped up her charitable engagements as well, most recently committing to work with the group Synchronicity Earth. “It’s a charity for women and the environment,” the model said. “I’ve never seen such integrity

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