Off-White, TheDoubleF Launch Capsule Collection

Off-White has teamed with Italian online retailer TheDoubleF to launch a capsule collection, which will be on sale on the e-commerce site from Wednesday.
Called TheDouble-OFF, the capsule consists of seven unisex pieces including a jacket, a hoodie, a sweatshirt, a T-shirt, a pair of jeans, as well as a hat and a belt, featuring details in the e-tailer’s signature teal green color.
“I started from the ‘TheDoubleF’ visual DNA to create a collection with a special crafted identity that relates to the Off-White core image,” said Off-White creative director and chief executive officer Virgil Abloh.
“We believe in synergies, a critical element to differentiate ourselves in a highly competitive market. So, who better than Virgil Abloh could inaugurate our series of exclusive collaborations?” TheDoubleF ceo Francesco Galli said, referring to the series of exclusive collaborations with high-end designers and brands to be developed in coming months.  “Off-White and TheDoubleF are two emerging brands with a disruptive DNA — the result is an explosive capsule collection.”
To promote the TheDouble-OFF capsule, TheDoubleF has tapped Milan-based photographer Piotr Niepsuj, who explored the theme of duality by working with two models and mirrors.
The capsule retails from 190 euros for the T-shirt to 1,400 euros for the jacket.
Launched last year, TheDoubleF is

Follow WWD on Twitter or become a fan on Facebook.

Read More…