Givenchy Touts New Approach to Tailoring at Pitti

PARIS — Givenchy, the brand that spearheaded the luxury streetwear revolution with its Rottweiler print T-shirts and high-top sneakers, believes the next big wave in men’s wear is tailoring.
When creative director Clare Waight Keller stages her first stand-alone men’s runway display on Wednesday evening as the special guest of the Pitti Uomo trade show in Florence, expect a hefty dose of the couture sensibility she’s been honing since arriving at the house in 2017, succeeding Riccardo Tisci.
Philippe Fortunato, chief executive officer of Givenchy since 2014, said while there’s still healthy demand for the brand’s logo merchandise, timeless looks are making a comeback.
“Fashion will be evolving from that very conspicuous, obvious logo statement into something which is much more refined, sophisticated, less branded, with a strong emphasis on classicism,” he told WWD in an interview at the French fashion house’s historic headquarters on Avenue George V here.

Givenchy Mens Preview Spring 2020 
Crista Leonard/WWD

“These are fashion pendulums that are swinging. We’re very happy to embrace that, and we want to work toward a stronger coordination from that statement between men’s and women’s collections,” he added. “You will see a bit less of that overall big branding in the collections.”
The Pitti show comes on

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Ferragamo CEO Touts Benefit of Milan Expo

EXPO-NENTIAL: Michele Norsa, chief executive officer of Salvatore Ferragamo, gave a thumbs up to Milan’s Expo. “We’ve seen an extraordinary increase in business here in August but also in September,” Norsa said ahead of the show on Sunday. The executive explained that the planning of trips to Expo has grown more structured and organized since the international fair opened in May. This has benefitted not only Milan, but Italy in general. “Most visitors stay in Milan and at the Expo for a day and a half, but also travel to Florence or Venice and Rome, for a total of at least six days in the country. The presence of tourists creates income, which generates spending, and a total positive effect,” said Norsa.

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