Untuckit Partners With Fair Harbor on Eco-friendly Swimwear

Untuckit is unveiling its first collaboration — one that’s good for the planet.
The men’s wear brand has partnered with Fair Harbor, a sustainable swimwear brand that creates products from post-consumer recycled plastic bottles, on a co-designed collection.
This exclusive collection of eco-conscious swimsuits includes six styles, each made from 11 plastic bottles that have been collected from oceans and beaches. The collection features three of Fair Harbor’s classic fits in six colorways, including a board short in red and blue with a water photoprint and a swim trunk in blue stripes and a beach wave photoprint by surf photographer Mike Nelson.   

“We’re excited to be partnering with Fair Harbor, an incredible brand whose inspiring mission has resulted in such a great swimwear collection,” said Aaron Sanadres, cofounder and chief executive officer of Untuckit. “We’re looking forward to helping them develop their business, especially as they’re in their early stages, while learning from them how to become a more eco-conscious company ourselves. We couldn’t have picked a better first-collaboration partner.”
At the same time, Untuckit has gone the extra mile to help Fair Harbor grow its business by inviting its executive team to be housed at Untuckit’s headquarters. In return, Fair Harbor will

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Wayne Gretzky Invests in Untuckit

The Great One has become an investor in Untuckit.
Wayne Gretzky, the former Canadian hockey player whose nickname is “The Great One” for his performance during a 20-year career — he’s still the leading scorer in National Hockey League history with more goals and assists than any other player — has invested an undisclosed amount in the company and will become a brand ambassador.
Gretzky became aware of the company during a shopping trip in St. Louis when he visited an Untuckit store. He was so enamored with the shirts that he sent a signed bottle of Wayne Gretzky Whiskey to add to the store’s collection and reached out to the company about getting involved.
The discussions led to Gretzky investing in the brand and also agreeing to appear in its marketing campaigns. 
The timing of the announcement is fortuitous since Untuckit will open its first store in Canada on Wednesday. The unit will be in Toronto’s CF Sherway Gardens and will carry the company’s full line of men’s apparel. Untuckit will also launch a Canadian e-commerce site and product fulfillment center in the city at the same time.
“This is an exciting milestone for Untuckit,” said founder Chris Riccobono. “Since we began opening stores in

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Untuckit Expanding Reach With Retail Stores, Other Apparel Categories

NEW YORK — Untuckit is an old-fashioned feel-good American success story.
Two business school buddies with not a stitch of fashion industry experience started a company in 2011 to provide a solution to a problem they saw in the men’s apparel market: button-down shirts that looked and fit properly when worn untucked.
The business launched as strictly an online play with just the one signature product and financed with $ 150,000 raised from friends and family. They came up with a signature sail insignia for the tail of the shirts and it was off to the races.
By last June, Untuckit had attracted the attention of California venture capital firm Kleiner Perkins, which invested $ 30 million to fund the company’s growth.
Since its founding, Chris Riccobono, executive chairman, and his partner Aaron Sanandres, chief executive officer, have expanded into a range of men’s categories including polos, sweaters, sweatshirts, shorts and even sport coats as well as women’s wear and shoes. And Untuckit also operates 18 stores around the country.
Today, the brand will introduce its children’s collection, followed by men’s pants on Nov. 14. And by the first week in December, the company will increase its owned store count to 25, including three more units in

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