AMI Alexandre Mattiussi to Unveil Men’s Pre-collection

MISSING LINK: “I see it as a new chapter, we have in place very strong teams for both development and design and are ready to work to this new rhythm,” said AMI’s Alexandre Mattiussi, who, seven years after launching his men’s brand, is entering the pre-collection game.
Mattiussi described the line, which will launch in May, as a “nice midseason wardrobe,” mixing in bestsellers like the label’s outerwear and jersey items.
“It’s about bringing it back to something very masculine and casual, and very easy and light, with denim elements, and playing on khaki with touches of pale yellow and red,” said the designer, who has no plans to launch women’s despite the success of his recent women’s capsule for Le Bon Marché’s global site 24 Sèvres. “I have ideas for women’s wear, but I still like the idea that AMI is a men’s wear brand that is attractive to women who like to go and shop from the men’s line,” he said.
 

A look from AMI’s pre-collection line set to launch in May. 
Courtesy

With merchandise sporting the label’s “Ami de Coeur” logo in demand, the designer, for a capsule slated for early next year, will also be relaunching another logo: his smiley emoticon

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Exclusive: Elsa Hosk to Unveil Victoria’s Secret Fashion Show’s Swarovski Look

The 2017 Victoria’s Secret Fashion Show is set to be an even shinier and more extravagant spectacle than ever before. Not only is the brand jet-setting to Shanghai for the November show, it’s also celebrating the 15-year “Crystal Anniversary” of its partnership with Swarovski, the sole provider of crystal embellishments for the show. One million Swarovski crystals will take the runway, with Victoria’s Secret Angel Elsa Hosk chosen to strut the special anniversary showpiece.
“This year’s Swarovski outfit is probably our most spectacular. The outfit has an incredible wing that is completely covered in brilliant multicolored stones,” said Monica Mitro, executive vice president, brand communications and events at Victoria’s Secret. “It is one of the heaviest wings we have ever made.” With more than 275,000 crystals, 200 yards of woven ribbon and pavé crystals, hand-beaded jewelry and a crystallized wing harness, the wings weigh in at 14 pounds. “The Swarovski anniversary look will be a major standout. It is an explosion of color,” Mitro continued of Parisian couturier Serkan Cura’s work. And stunning it is, with an astonishing 29 crystal effects and colors, ranging from Citrine Shimmer and Crystal Luminous Green to Fireopals, Topaz and Emeralds. The look includes a fiery-red

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Google set to unveil new Pixel smartphones

Google is believed to be about to unveil its next smartphone to rival Apple’s iPhone X.
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L’Oréal Paris and Balmain Paris Unveil Lipstick Ad Campaign

GIVING LIP: L’Oréal Paris and Balmain Paris today unveiled the advertising campaign for their soon-to-launch capsule collection of lipsticks.
Embodying the ‘Balmain army’ attitude, in the campaign, lensed by Nico Bustos, Balmain creative director Olivier Rousteing is captured storming across a Paris rooftop at dawn – the Eiffel Tower on the horizon – flanked by 12 models of different origins and backgrounds including Lara Stone, Neelam Gill, and Alexina Graham. They each sport a different Balmain look offset by lipsticks from the line.
According to a joint statement released by the brands on Monday, the casting is meant to reflect “three tribes of L’Oréal Paris and Balmain Paris femininity,” much like the line’s Rock, Couture and Glamazone themes, each housing four shades designed to suit a range of complexions and send “a message of beauty in diversity and female empowerment.”
Ysaunny Brito, Soo Joo Park, Doutzen Kroes model what is termed as the star shades from each of the groups. The 12 lipsticks stand in line at the bottom of the image, topped with the tagline, ‘United, We are Invincible.’
As reported the line, due launch in early September in select points of sale where L’Oréal Paris is already carried, marks the first foray into beauty

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Hudson Jeans to Unveil Kaia Gerber Campaign, Tie-Up With Baja East

Los Angeles-based premium denim label Hudson Jeans is ramping up its marketing efforts with a new ad campaign and an emerging designer collaboration. The fall 2017 ads, set to launch today, feature rising model and Cindy Crawford mini-me Kaia Gerber and Gabriel Day-Lewis, son of Oscar-winning actor Daniel Day-Lewis, along with French actress Isabelle Adjani. Photographed by Patrick Demarchelier under the art direction of David Lipman, the ads will break across multiple media outlets digitally throughout the season.
Gerber is the face of Marc Jacobs’ Daisy fragrance and Day-Lewis made his modeling debut on the Chanel runway in 2015 with Julianne Moore on his arm. He is also a singer, under the name Gabriel-Kane, just like his Instagram handle. Day-Lewis also made a splash at the last Met Gala, clad in Topman and posing with fellow models Jordan Barrett and Presley Gerber.

Gabriel Day-Lewis in Hudson’t fall campaign, photographed by Patrick Demarchelier. 

In addition, the brand will unveil its first collaboration, Hudson x Baja East, a capsule that combines Baja East’s signature androgynous streetwear and tropical prints with Hudson’s denim range. The pieces will make their debut at the Baja East show on Sept. 12 during New York Fashion Week, and will mark

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Louis Vuitton to Unveil Jeff Koons Collaboration at Louvre Dinner

NIGHT AT THE MUSEUM: Louis Vuitton is set to host a dinner at the Louvre Museum on Tuesday to unveil its collaboration with artist Jeff Koons on a series of bags featuring works by great masters, including the world’s most famous painting: Leonardo da Vinci’s “Mona Lisa.”
Bernard Arnault, chairman and chief executive officer of Louis Vuitton parent company LVMH Moët Hennessy Louis Vuitton, is to cohost the affair with Jean-Luc Martinez, president of the Louvre Museum, which is home to the da Vinci painting and countless other masterpieces.
Koons is expected to attend alongside a host of celebrities, including Louis Vuitton friends and brand ambassadors Jennifer Connelly, Michelle Williams, Léa Seydoux, Adèle Exarchopoulos and Catherine Deneuve.

The Masters collection of bags and small leather goods follows in the footsteps of Vuitton’s previous collaborations with art world stars including Yayoi Kusama, Takashi Murakami and Richard Prince.
In addition to the “Mona Lisa,” it will feature works by Peter Paul Rubens, Jean-Honoré Fragonard, Titian and Vincent van Gogh transposed on Vuitton bags such as the Speedy, the Keepall and the Neverfull.
Koons has copied masterpieces in his own work — namely in his “Gazing Ball” paintings shown at the Gagosian Gallery in New York in 2015 — and

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U.S. Officials Plan to Unveil Charges Tied to Yahoo Hack

U.S. officials are planning to unveil charges Wednesday related to the theft of personal data that affected hundreds of millions of Yahoo Inc. users and disrupted the company’s sale to Verizon Communications Inc., according to people familiar with the matter.
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British Fashion Council and British Vogue Unveil Fashion Fund Finalists

FUNDING FASHION: The British Fashion Council and British Vogue have unveiled the 2017 contenders for the BFC/Vogue Fashion Fund. They are Huishan Zhang, Mother of Pearl, Osman, Palmer Harding, Shrimps, Sophie Hulme and Toogood.
The designers will be evaluated by the fund committee on Feb. 2, at Breather.com in Covent Garden, and the winner will be announced on April 4. As reported, the fund has amended its format this year with the 200,000 pound, or $ 248,785 at current exchange, prize to be split among three winners. The recipients will receive assistance with business development and mentoring through BFC’s Business Support team.
The shortlisted designers were selected by a panel of judges including Alexandra Shulman, editor of British Vogue and chair of the fund committee; Caroline Rush, chief executive officer of the British Fashion Council, and a mix of retailers, designers, press and creatives.
“All the designers have demonstrated incredible talent and strong business skills,” said Rush. “I believe they all have the potential to become the U.K.’s next global brands, and the new format of the fund will help them achieve that goal.”
Shulman said the funding is specifically designed to help the designers’ businesses in a very targeted way “so that it can

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