Why This Year’s Upfronts Will Be More Complex Than Ever

It used to be simple. Every May, in the annual ad-sales ritual known as Upfront Week, the major TV networks present their coming programming lineups to advertisers. Since 2007, Tuesday mornings have been reserved for ESPN, which always enlisted various team mascots, cheerleaders and on-air personalities to talk about sports. No longer. Due to the […]

Variety

SHOPPING DISCOUNT UPDATE: