APPEALING TO PRADA: Trying to turn up the pressure on Prada to adopt a fur-free policy, animal protection activists are banding together to launch an international campaign.
The coordinated effort is timed for the start of New York Fashion Week, which signals the launch of the more unofficial fashion month as buyers, influencers and editors will be off to London, Milan and Paris. Spearheaded by the Fur Free Alliance, a group of 40 animal-protection organizations from 30-plus countries, the initiative calls on supporters to use social media, phone calls and e-mails to reach out to Prada asking the company to stop using fur in its collections. The group is also getting help with outreach from Care2. Their efforts will start in Japan, according to PJ Smith, senior manager of fashion policy for the Humane Society of the U.S.
He said Wednesday via e-mail, “The Fur Free Alliance has been reaching out to Prada’s executive staff and board members since May. We e-mailed executive staff and board members and spoke with a senior vice president in July to let them know about the impending Fur Free Alliance global campaign, and last week we spoke with another member of senior staff from the Milan office.”
Follow WWD on Twitter or become a fan on Facebook.