The Revenge of Vetements

Last year Demna Gvasalia took his renegade brand off the runway. Now, with a collection drawn from his youth in war-torn Georgia, they’re back.
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Vetements’ Guram Gvasalia, Buyers Say Highsnobiety Story is Fake News

According to buyers and Guram Gvasalia, Vetements’ chief executive officer, the idea that the brand’s popularity is waning is, well, fake news.
On Thursday, Highsnobiety published a piece with multiple unnamed sources claiming that the brand, which is designed by Demna Gvasalia, who is also the creative director at Balenciaga, is losing favor with consumers and retailers. The variety of unnamed sources, who were identified with nebulous descriptions such as “one buyer” or a “former shop manager,” contributed the lack of sales to Vetements moving its headquarters to Zurich, lack of newness and inflated pricing.
In a statement sent to WWD, Guram Gvasalia said the independent company is actually outperforming market expectations and showing over 50 percent growth in comparison to the previous year.
“It is sad to see the state of journalism today. In the era of click-baits, using the name of our company in the article is a click-bait itself, and even more so when it’s mentioned in a negative headline,” he wrote. “To the disappointment of all the haters, we would like to declare that Vetements is in the strongest creative and financial state it has ever been. We are definitely not going out of business and the speculations about

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Vetements RTW Fall 2017

Heresy: An opinion or doctrine contrary to dogma. Is it heresy to question the deification of Vetements’ Demna Gvasalia by the fashion and pop-culture faithful? His acolytes are so vast that last season, brands from Juicy Couture to Brioni and Church’s let him have his way with their stuff.
On Tuesday, Gvasalia delivered another interesting Vetements collection, a study of stereotypes. “This season was a bit of an outburst of that kind of fascination with social uniforms and how people dress, dress codes,” he said backstage postshow. “It’s something I always work with, more or less, but then we really decided to emphasize it and to study each look as a separate person, as a character.” To that end, he labeled each player: La Parisienne, Bouncer, Broker, Vagabond, Punk, Pensioner, Secretary, and on through a litany of 36.
Designers have long created characters, but this was different. This was — or felt like — unenhanced reality, his nonmodels genuinely diverse across generations, ethnicities, body types, ages and runway walks. With the exception of the bright green-clad punk with his mile-high spiked tresses and the ghostly bride, most looked not fashion-real, but really-real, as if they’d gotten dressed as they would on any other

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Beauty.com

Vetements’ Reconstructed Denim Craze Trickles Into Pre-Fall 2017

Fashion is accustomed to embracing the new and unexpected, but with a practical mentality toward what consumers will buy — so trends come and go each season, spinning through a revolving door. When a trend resonates with consumers, editors and buyers, it tends to stick around for a while. Reconstructed denim — pieced together, reworked, patchworked — made lust-worthy with the help of Vetements’ high-rise pair, has struck the perfect balance of vintage-and-cool, modern-yet-comfortable dressing. The trend continues into pre-fall, with contemporary and denim brands offering innovative, redone proposals of their own.
Prop Styling by Jenny Wichman at B&A

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Vêtements Speaks Volumes in Berlin

BERLIN — Now it its third season, Vêtements prefers to let its clothes speak for themselves — literally. The Paris-based fashion collective, made up of alumni of brands including Margiela and Louis Vuitton, is on a retail launch tour through Europe that features mini speakers on the hangers of each garment which tell a recorded story about the piece’s design, production, or inspiration.
On hand for last week’s launch event at Berlin’s The Store, although he’d largely lost his voice, Vêtements’ Guram Gvasalia provided a few enthusiastic words for the shop, which opened this winter on the ground floor of the city’s Soho House.
“I think these guys are building a new definition of retail, that very is important. And we’re kind of working with a new definition of clothing,” he said.
That definition includes wardrobe classics refracted through a lens of extreme proportions, finished with a sense of humor and off-kilter cool. The design team is headed by Gvasalia ’s brother, Demna.
Due to demand for the brand’s spring 2015 collection, the event in Berlin showed samples of Vêtements’ LVMH Prize shortlisted fall women’s wear line. Guests tried on a sage green gargantuan bomber jacket and an over-oversized black leather jacket that trailed floor-length fringe from

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WWD » Vêtements on Tour in Europe
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à l’automne de la nouvelle mode vêtements pour femmes cultiver son tempérament de faux cowboy de poche petite veste

à l’automne de la nouvelle mode vêtements pour femmes cultiver son tempérament de faux cowboy de poche petite veste


Tissu:Mélange de coton; Saison:Automne; Longueur de manche:Sans manche; Etiquette d’entretien:Laver à main; Taille:XL,L,M,S; EPAISSEUR:Moyen; Vêtements Longueur (cm):S:48,M:50,L:53,XL:53; Style vestimentaire:Casual; Largeur des Epaules du Vêtement (cm):S:36,M:37,L:38,XL:39; Poitrine/Buste du Vêtement (cm):S:42,M:44,L:46,XL:48; Elasticité:Micro-élastique; Composition du tissu:混纺; Note:ecause of the different calculation methods, size will have small differences, this kind of situation is not quality problem 2: the color of the clothes the cause of the light may with the original color, with products of different single shall prevail.
List Price: 23.17
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