IM’S ADDED INFLUENCE: Through her popular lifestyle channel ClothesEncounters, YouTuber Jenn Im already has a captive audience in advance of this month’s launch of her fashion label Eggie.
Unveiling Aug. 22, the direct-to-consumer collection will have hints of her own favorite styles and statement pieces, including gender-neutral ones. The $ 25 to $ 79 price range is no doubt meant to make the collection within reach of her admirers — 1.5 million on Instagram alone. Shoppers will find cropped tops, bodysuits, hoodies, bomber jackets, tracksuits, jumpsuits and blazers. Those familiar with her beauty and fashion tutorials will recognize the easy style.
Earlier this year, Im was one influencer who helped digitally extend the “Donate Stuff. Create Jobs.” campaign that was organized by Goodwill and the Ad Council. The vlogger has been pretty public about her own thrifting, a practice she started doing at the age of 15. (As recently as Sunday she posted a video of her “man” thrifting her outfits.)
The Korean American Im calls Los Angeles home but she recently touched down in the Hamptons for Revolve. Introducing her own apparel label is ambitious for Im, who cofounded ClothesEncounter with Sarah Chu in 2010. In that time, her social footprint has exceeded 4.1 million
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