Reformation Delves into Footwear

Los Angeles brand Reformation is now selling footwear with its latest category expansion.
The company on Thursday officially began selling shoes, offering its customers a collection of 11 styles with an opening price point of $ 128. The assortment includes strappy sandals, heels, flats and espadrilles, which the company said were inspired by the Nineties.
“The goal of Ref is to bring sustainable fashion to everyone in all different types of categories, and every year we try to move into one or two categories,” said founder and chief executive officer Yael Aflalo.  “We really felt that shoes was the right move. It’s the number one requested thing from our customers and it also gives us a really good opportunity to shine from a sustainability perspective.”
The footwear release is not a one-off, with the plan to build to monthly releases and then eventually follow a drop cadence in line with the apparel, which is refreshed weekly.

Reformation’s latest category expansion now has it selling it footwear. 
Courtesy Photo

True to the company’s focus on sustainability, the sourcing team sought out green leather options and did research into components for the soles and insoles. The collection utilizes chrome-free leather and jute. The company also went through a process

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