Suitsupply Opens First Store in Paris

PARIS — Suitsupply has landed in France.
A stone’s throw from the Paris Opera, the Amsterdam-based men’s wear retailer has opened its first French store on Rue de La Paix in the 2nd arrondissement.
The 6,450-square-foot space, which was unveiled to the public on Thursday, will carry Suitsupply’s full collections, spanning men’s tailoring, outerwear, shoes and accessories, including the retailer’s newest style, a lightweight silk and wool blend suit, which was debuted in the Paris flagship.
“The decision to open in Paris was a no-brainer, as a big chunk of our online sales come from France,” said founder and chief executive officer Fokke de Jong.
“The French have an ingrained sense of elegance; they approach tailoring in an effortless way,” he continued. “We focus on the more elegant side of men’s fashion — basically, everything that has a jacket on. I think that will resonate well with the French customer.”
The privately held company chose to acknowledge the difficult timing of the opening, which comes a month after the Notre Dame fire: All sales made on the store’s opening day went to the Notre Dame restoration fund.
“If you come to a new city and it’s dealing with something like that, the least thing you can do

Follow WWD on Twitter or become a fan on Facebook.

Read More…