What’s Next for Sofar Sounds and Its ‘Genius’ Volunteer-Based Business Model?

Sofar Sounds has made a name, a culture and a thriving business for itself by staging “secret gigs and intimate concerts” featuring emerging artists for an invited, engaged audience. Its model has been a rousing success, in terms of popularity and, presumably, profitability. Launched in London in 2009, Sofar has spread to four countries (the […]

Variety

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