Misha Nonoo Discusses Opening a Pop-up, the Relevance of New York Fashion Week, But Nary a Word About Meghan Markle

Who needs a runway show, when you can open a four-month pop-up store? While many past and current designers participating in New York Fashion Week weigh the upsides and downsides of staging a show, others are paving new routes to tie into the buzz. For Misha Nonoo, that means unveiling a 2,300-square-foot pop-up at 150 Greene Street on Monday. The New York-based designer will offer a variety of her signature pieces, but shoppers won’t find anything that she helped develop in conjunction with her friend Meghan Markle’s yet-to-be-released Marks & Spencer collection. The Duchess of Sussex’s Smart Works capsule collection is reportedly debuting Thursday and will benefit the charity that helps unemployed women. Having ditched wholesale for a direct-to-consumer business model nearly three years ago, Nonoo decided on the SoHo location based on analytics culled from online sales. To give the pop-up “a good run,” it will be during the key fall and holiday selling seasons. “Based on how the location works for us and how everything else works out in the store, we’d love for the space to become permanent. We’ll see if we decide to stay in that exact location or we move around. But New York is such an important

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