EXCLUSIVE: Nick Graham Returning to Joe Boxer as Creative Consultant

Nick Graham has always had a soft spot for Joe Boxer, the underwear brand that put him on the map more than three decades ago. And now, he’s back. Iconix Brand Group Inc., which purchased the Joe Boxer brand in 2005, has hired Graham as a creative consultant to spearhead a premium collection under the Joe Boxer name that will be targeted to specialty and department stores. The Joe Boxer brand is sold primarily at Sears. This is the second major move that Iconix’s chief executive officer Bob Galvin has masterminded for the company’s brands in the past few weeks. Zoo York, another of its labels, is bringing back its trio of founders to create a special Founders collection for the skateboarding brand this fall. “I’ve known, followed and admired Nick for a long time,” Galvin said. “He’s a true marketing and creative visionary and he’s providing us with valuable insight that will help us bring Joe Boxer to a new generation. Look at what we’ve done with Zoo York. There’s so much love between these brands and their founders. Nick has so much passion for what Joe Boxer stands for so that’s why we wanted to bring him back.” Graham founded Joe Boxer

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