Fox Has Bold Ideas to Cut Back TV Ads. But They’re Not Easy to Put in Place

At Fox Broadcasting, cutting a check to star producer Ryan Murphy, the backer of popular series like “9-1-1” and “Glee,” may be an easier task than cutting back on TV commercials. The 21st Century Fox-owned network has spent several weeks telling top media buyers that it intends to enact a massive 40% reduction in the […]

Variety

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