Flag & Anthem has tapped NFL star Christian McCaffrey of the Carolina Panthers as its brand ambassador. Previously, the men’s wear brand started by Azod Mohit and Brad Gartman has partnered with Ford Motors on a capsule collection and collaborated with country star Dierks Bentley, as well. The partners seem to have been fated to work together. Gartman said he had followed McCaffrey’s career closely, going back to the athlete’s time at Stanford, where in 2015 he broke the NCAA record for all-purpose yards, was named Associated Press Player of the Year and was a runner-up for the Heisman Trophy. Meanwhile, McCaffrey said he shopped the brand and wore the clothes before shooting the campaign. Gartman said McCaffrey is the “ideal core customer for the brand,” and they are in similar “emerging” stages, with McCaffrey starting his pro-football career in 2017, one year after Flag & Anthem launched. Gartman also described the partnership as “natural.” The brand photographed its fall campaign in Colorado, which seems to have been a stroke of fate as well, considering that McCaffrey was born and raised in the state. While McCaffrey described the campaign shoot as “cool” and “easy,” Gartman expressed just how “natural” the shoot was. “It was kind
SLAM DUNK: Leveraging the buzz from Paris Fashion Week Men’s, Jordan Brand on Friday announced the addition of Jayson Tatum and Rui Hachimura to its roster of basketball ambassadors.
With rows of white balls on sticks greeting visitors, the event took place in a hôtel particulier in the city’s 5th arrondissement dubbed the House of Jumpman, featuring a makeshift faux basketball court in the courtyard.
“I’ve been wearing Jordans since before I could walk…just getting [Michael Jordan’s] approval to come to the brand was really big for me because he’s the greatest of all time,” Tatum told WWD.
The St. Louis native, who was selected third overall in the 2017 NBA Draft by the Boston Celtics, joins a family of more than 50 athlete ambassadors linked to the Nike Inc.-owned brand across multiple sporting disciplines, including Maya Moore, Kemba Walker and Blake Griffin, who were also present at the event.
The slickly groomed and heavily inked Tatum, who sported a pair of neon yellow “Flyknit 4s” by the brand, hinted at his own design aspirations. “Coming over to Jordan, there’s a lot of creativity. I definitely want to tap into that and tell my own stories,” he said.
Jordan Brand vice president of
FRAGRANCE FACE: Chanel has named Margot Robbie as the house’s new fragrance ambassador.
The Australian-born actress has been a Chanel fashion ambassador since 2018 and fronted the Coco Neige collection for fall-winter 2018-2019. She joins fragrance faces including Lily-Rose Depp, Kristen Stewart and Keira Knightley at the French luxury house.
She will play the part of Sharon Tate in the upcoming movie “Once Upon a Time in Hollywood,” directed by Quentin Tarantino and due to premiere at the Cannes Film Festival on Tuesday. Robbie recently starred as Queen Elizabeth I in Josie Rourke’s “Mary Queen of Scots.”
She was nominated for an Oscar for her portrayal of Olympic ice skater Tonya Harding in “I, Tonya,” which Robbie produced through LuckyChap Entertainment. That production company, launched in 2014, aims to tell stories with strong female characters crafted mostly by women directors and writers.
Robbie’s breakout acting role was in Martin Scorsese’s “The Wolf of Wall Street,” in which she starred opposite Leonardo DiCaprio.
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Banana Republic has named Jared Goff, quarterback for the Los Angeles Rams, as its latest brand ambassador.
The two-time NFL Pro Bowl selection and the fastest number-one overall draft pick in the history of the League to advance to the Super Bowl will help shine a light on the company’s performance-driven men’s collections by appearing in advertising campaigns, making public appearances and promoting the relationship on social media and through activations.
He will also serve on Banana Republic Men’s Style Council, a group of stylish professional athletes created by the company in 2017 to highlight its performance apparel. Others in that group include quarterback Matt Ryan, pro baseball shortstop Didi Gregorius, pro basketball guard C.J. McCollum and pro-basketball power forward Kevin Love.
“Banana Republic is a premiere destination for modern men’s wear designed for a life with no boundaries,” said Banana Republic’s chief marketing officer Mary Alderete. “Jared has become a fan of our pieces over the past year, so making this official was a natural next step. We’re excited to welcome him to the BR family and add his confident sense of style to our men’s playbook.”
The first campaign creative featuring Goff will launch in the summer, timed to coincide with key
The trade fight between the U.S. and China risks fragmenting the integrating global market, China’s ambassador to the U.S. Cui Tiankai said in an interview. He was speaking ahead of the summit meeting between President Trump and President Xi Jinping in Buenos Aires later this week.
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WASHINGTON — President Donald Trump said he will nominate William Barr as his next attorney general. Barr served in that post during George H.W. Bush’s administration from 1991 to 1993. “He was my first choice since day one,” Trump told reporters. Matthew Whitaker has been acting attorney general for the past month, but has faced […]
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Lifestyle doyenne Martha Stewart is partnering with Aerosoles to be its brand ambassador and collaborate on a line of footwear, handbags and accessories for the footwear retailer.
The first style will be a limited collection of rain boots for holiday, to be followed by a complete collection for spring that will include casual and dress flats, heeled sandals, luxury mules and slides, as well as espadrille wedges. Handbags and accessories will follow.
Stewart said, “It’s fun. What we’re trying to do with Aerosoles [is] make gorgeous shoes at the right price.”
She spoke about a recent visit to Bergdorf Goodman’s shoe salon. “You couldn’t move. There were so many people shelving out thousands of dollars for a new pair of shoes. The shoes were gorgeous, but the average Joe can’t go there. We’re trying to make affordable shoes for the average person.”
First up are the equestrian-inspired rain boots, under the tag Martha Stewart for Aerosoles, which will range in price from $ 79 to $ 99. According to Stewart, they will sell on Aerosoles beginning Nov. 1, and later on at QVC, where Stewart already sells her apparel offerings. She said there was no decision yet on whether her shows will mix the fashion and
Rihanna has been handed the top title of ‘Ambassador Extraordinary and Plenipotentiary’ by Barbados government officials.
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Wayne Gretzky has been named a global ambassador for Beijing’s Kunlun Red Star and will focus on youth development in China.
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NEW FACE IN TOWN: Chanel’s haute couture show today will have a Latin flavor: Spanish star Penélope Cruz is due to attend the display in her new capacity as ambassador for the French fashion house.
The Oscar-winning actress will be the face of the brand’s cruise campaign, shot by Karl Lagerfeld, Chanel said in a statement provided exclusively to WWD.
“It’s such an iconic brand and Karl is a genius, and I’ve been admiring everything he’s done since I was a little girl, so it’s such a pleasure working with him. He’s like the king of fashion and we had a really, really interesting photo shoot, so to be in front of his camera is an adventure,” Cruz told WWD.
Debuting in Bigas Luna’s 1992 film “Jamón Jamón,” in which she starred opposite her future husband Javier Bardem, Cruz has since worked with directors including Stephen Frears, Rob Marshall, Woody Allen and most notably, Pedro Almodóvar.
She first attended a Chanel show in 1999 and has regularly worn Lagerfeld’s creations on the red carpet, including for the Oscars and the Cannes Film Festival. In addition, Cruz wore several outfits by Chanel — including a striking black evening dress festooned with gold chains — in
Reebok has tapped actress Nathalie Emmanuel to join a high-profile group of women who will appear in the brand’s first female-skewed campaign later this year.
Emmanuel, an English actress best known for her role of Missandei on HBO’s “Game of Thrones,” will join Gigi Hadid, Ariana Grande and Gal Gadot and others, in the upcoming Reebok campaign. Emmanuel, who also stars as Megan Ramsey in the “Fast and the Furious” franchise, is a well-known feminist and civil rights activist.
“I am driven by the idea that all women are not defined by a single trait,” she said. “We are individuals with strengths, talents and beliefs that define us and shape who we are as humans. This new partnership with Reebok is founded upon shared passion and synergy with individuality. Together, we are passionate about an agenda that spotlights the individual abilities of women and propels their stories forward.”
Todd Krinsky, general manager of Reebok Performance, said Emmanuel “is a hugely important addition to our powerful female coalition of inspirational journeys, passions, beliefs and inspirations. We have a combined focus with Nathalie, and all of our collaborators, to motivate and mobilize women across the world to find their balance between physical, mental and social health
NUMBER ONE FAN: Montblanc has a new global face in the way of Chinese actress and red carpet darling Fan Bing Bing.
Following the launch of her own cosmetics line, Fan Beauty, in March, the “I Am Not Madame Bovary” and “X-Men” franchise star is now fronting the German high-end accessories brand.
“Fan Bingbing is the quintessential modern woman, portraying confidence in different areas beyond acting. Her interest and knowledge comprises fashion, philanthropy and business,” said Montblanc chief executive officer Nicolas Baretzki. “This self-confidence, determination and independence are what define the ‘boheme spirit’ and we are delighted to welcome Fan Bingbing to the Montblanc family.”
The contract is another addition to her already lucrative career. Fan has been China’s best paid celebrity for four years running now, according to Forbes, with her 2017 income estimated at 300 million renminbi, or $ 47.5 million at current exchange.
Fan has worked with international houses like Chopard and L’Oréal in the past. In 2016, she and her boyfriend Li Chen fronted fast fashion chain H&M’s Chinese New Year campaign. The two are now engaged after Li proposed last September, footage of which was shared on social media.
CORNEJO’S CRYSTAL CLEAR VISION: Première Vision and the Council of Fashion Designers of America have crowned Maria Cornejo as the brand ambassador for next month’s Première Vision New York.
The designer is crafting a selection of exclusive designs for the show, putting to use textiles from the Swiss company Schoeller Textil. She said of the collaboration, “First, I am a total fabric nerd. I start always with fabric, draping. That’s the way we design the collection, designing the fabric. Secondly, the collection is going more and more toward sustainability.”
The show will run Jan. 16 and 17 at Pier 94 in New York.
The opportunity to work with Schoeller, the 2017 Fashion Smart Creation prize at the last PV Awards, was a selling point for Cornejo who also commended the company’s avant-garde reputation in this arena. The Swiss textiles maker was honored for its double-face fabric with a color-contrasting back in ECONYL yarn. “This was an amazing opportunity. There was no reservation for me to do it because it was also about spotlighting sustainability, showing that it doesn’t have to be boring,” she said. “It can be design. It doesn’t have to be granola or look beige. There are different ways to approach
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Wallflower Jeans, the junior denim and sportswear resource, has tapped actress Auli’i Cravalho as the new face of the brand, beginning with the fall back-to-school campaign. The Hollywood newcomer, known for voicing Disney’s “Moana,” will star this fall in NBC’s “Rise,” while fronting the #FeelingIt campaign for Wallflower. Previous Wallflower girls have included Katherine McNamara, My Life as Eva, Olivia Holt, Bella Thorne and Sarah Hyland.
“I love that Wallflower caters to so many different styles and sizes. As a growing teen, there’s a sense of pride in wearing clothing that makes you feel like you, and because Wallflower is ever-expanding and staying on trend, it means they’re really growing with me,”said Cravalho, who called her first fashion shoot “a fantastic whirlwind experience.”
“I had initially heard about Wallflower through previous brand ambassadors, and it didn’t take long for me to realize how awesome the brand is. Affordable, cute, well-made clothing isn’t the easiest thing to find,” she added.
The fall collection places an emphasis on buy-now-wear-now and curating your own closet. The newest offering includes denim with adjustable hems, giving customers the ability to alternate their own lengths from fall to spring. Other key design elements include unique hem treatments, embellishments, destructed
NEW FACE: Uniqlo has appointed Gordon Reid, the world’s top male professional wheelchair tennis player, as its latest global brand ambassador. Reid, a Paralympics singles gold medalist, is the first British athlete to represent the company in such a capacity.
“Mr. Reid is a champion of great resilience and human character, overcoming adversity to triumph at the highest level of his sport,” Tadashi Yanai, chairman, president and chief executive officer of Uniqlo’s parent company, Fast Retailing, said in a statement. “These are exactly the values we look for in our brand ambassadors, so it will be a great honor to see him compete in Uniqlo apparel at Wimbledon, where he made history as its first ever men’s singles wheelchair champion.”
Through its global brand ambassador program, Uniqlo represents Shingo Kuneida, another wheelchair tennis star. Other athletes currently in the role include golfer Adam Scott, tennis player Kei Nishikori and explorer Marin Minamiya.
“It’s a real privilege to be joining Uniqlo as part of such a great team of global brand ambassadors,” Reid stated.
Luke Wilson is taking a laid-back approach to celebrity branding in the fashion business.
Known for his affable, easygoing persona on the big screen in movies such as “Old School,” “Anchorman: The Legend of Ron Burgundy” and “The Royal Tenenbaums,” the actor has linked with Criquet, a golf apparel line based in Austin, Tex., as a minority investor and brand ambassador. Following in the footsteps of Pharrell Williams at G-Star Raw and Miranda Kerr at Kora Organics, he’s the latest celebrity to go beyond being the face of a brand.
The 45-year-old Texas native, who is an avid golfer, has become accustomed to his new role. Last June, he pulled the black polo shirt that Criquet first gave him in 2011 to wear on national television in an interview with “The Today Show.” Three months later, at New York Fashion Week, he sported a striped version from the company at a dinner hosted by Grace Coddington and Calvin Klein.
“We like to say our shirt is a high-performance shirt for the 19th hole, whether it is a bar or a place where you’re most at ease with your friends,” said Hobson Brown, Criquet’s cofounder, who also heads marketing.
While fashion designers may chuckle at
Lacoste continues to mine its history in golf by signing American professional golfer Daniel Berger as its latest ambassador.
Beginning this month, the 23-year-old will wear Lacoste apparel both on and off the golf course.
Berger turned professional in 2013 and was named the 2014-15 PGA Tour Rookie of the Year. During the 2015-16 season, he won his first title at the 2016 FedEx St. Jude Classic. He also posted five additional top-10 finishes and qualified to play in his second consecutive PGA Tour championship.
“I am honored to represent Lacoste and be part of a truly iconic brand within sport,” Berger said. “Lacoste’s golf product line combines a classic style with superior performance and is the perfect fit for what I am looking for in an apparel partner. The company has such a strong heritage in golf, and its commitment to growth, as demonstrated by its partnership with the Presidents Cup, makes this an exciting time to join the Lacoste team and wear the crocodile.”
Thierry Guibert, group chief executive officer for Lacoste, said Berger “embodies perfectly the crocodile brand’s values of relaxed elegance and joie de vivre. This partnership is a part of Lacoste’s global golf strategy within North America and therefore will contribute
Gal Gadot still can’t believe how much hubbub there is surrounding Wonder Woman.
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Wonder Woman has been dropped from her role as an honorary ambassador for the UN working on behalf of women and girls.
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Marin Minamiya, the youngest Japanese person to ever summit Mount Everest, has broken another barrier: she has become Uniqlo’s first female global ambassador. It has taken the Japanese brand a while to end its streak of all-male brand emissaries, including tennis stars Novak Djokovic and Kei Nishikori.
Minamiya, 19, is currently enrolled in the school of political science and economics at Waseda University, which is also the alma mater of Tadashi Yanai, chairman, president and chief executive officer of Uniqlo’s corporate parent Fast Retailing.
Yanai told WWD last year that he was looking for a female to join the ranks, but hadn’t yet found someone whose values and personality matched those of the brand.
“It’s not just about achievements,” Yanai said last year. “In addition to being at the top of their sports, our ambassadors are all gentlemen, so a female ambassador should be a lady.”
Uniqlo signed on Djokovic as an ambassador in 2012. Nishikori, golfer Adam Scott and wheelchair tennis champion Shingo Kunieda are all under contract with Uniqlo to represent the brand.
Minamiya trekked up Mount Everest, the world’s highest peak, in May. She said she has long been a fan of the fast-fashion brand’s functional basics.
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LOS ANGELES (AP) — Scarlett Johansson is ending her relationship with a humanitarian group after being criticized over her support for an Israeli company that operates in the West Bank.
A statement released by Johansson’s spokesman Wednesday said the 29-year-old actress has “a fundamental difference of opinion” with Oxfam International because the humanitarian group opposes all trade from Israeli settlements, saying they are illegal and deny Palestinian rights. “Scarlett Johansson has respectfully decided to end her ambassador role with Oxfam after eight years,” the statement said. “She and Oxfam have a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement. She is very proud of her accomplishments and fundraising efforts during her tenure with Oxfam.”
Earlier this month, “The Avengers” and “Her” actress signed on as the first global brand ambassador of SodaStream International Ltd., and she’s set to appear in an ad for the at-home soda maker during the Super Bowl on Feb. 2.
SodaStream has come under fire from pro-Palestinian activists for maintaining a large factory in an Israeli settlement in the West Bank, a territory captured by Israel in 1967 and claimed by the Palestinians.
In response to the criticism, Johansson said last week she was a “supporter of economic cooperation and social interaction between a democratic Israel and Palestine.”
Oxfam took issue with Johansson, noting it was “considering the implications of her new statement and what it means for Ms. Johansson’s role as an Oxfam global ambassador.”
Johansson had served as a global ambassador for Oxfam since 2007, raising funds and promoting awareness about global poverty. In her role as an Oxfam ambassador, she traveled to India, Sri Lanka and Kenya to highlight the impact of traumatic disasters and chronic poverty.
Oxfam representatives did not immediately return messages seeking comment.
Follow AP Entertainment Writer Derrik J. Lang at http://www.twitter.com/derrikjlang .
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