Chromat RTW Spring 2020

The spring show that took place on Saturday night marked two important milestones for Chromat: It was not only a celebration of the brand’s 10th anniversary, but it also coincided with its official shift from a wholesale-based to a direct-to-customer business model. “For the past 10 years, we have been a wholesale-based company, which means we sell our goods to places like Barneys and Nordstrom, and they mark up the price two to three times higher for the retail price,” stated the company in the show’s notes. “We didn’t want to compromise our ethical production or quality materials, so we decided cutting out the wholesale markup was the best way to go.” According to Chromat, sustainability and inclusivity, two buzzwords over the past few years, cannot refer only to material sourcing or sizing, they need to be fully anchored to the whole brand’s philosophy. Fair enough. Fashion-wise, the Chromat show, which was also animated by a live performance by Rico Nasty, once again celebrated the beauty of diversity with a wide-ranging collection shown on a diverse casting. The brand’s swimwear offering, all crafted with regenerated nylon spun from fishnets and up-cycled materials, included a wide range of bikinis and swimsuits, featuring cutout silhouettes

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