Brand: French Deal
Backstory: Steeven Kodjia, a former professional hip-hop dancer, used to shop the vintage shops of New York searching out the most unique streetwear pieces he could find and resell them when he returned home to France. He soon attracted a following who appreciated his taste and eye for the unusual. And so in 2010, Kodjia decided it was time for him to create his own brand, one that would speak to a couture hip-hop customer — a market he didn’t feel was being addressed. He teamed up with Ian Mahinmi of the Washington Wizards, and Ousmane Dabo, a former soccer champion, to create French Deal that next year. The three share not only an affinity for high-end streetwear, but a common heritage: they’re all originally from West Africa and grew up in France, giving them a similar sensibility and purpose. The brand, which is custom only, soon gained a foothold with celebrities such as Khalid, Maejor, Quincy Brown, Evan Ross, and Ne-Yo, as well as several NBA athletes, including Mahinmi’s teammates Otto Porter, Tomas Satoransky and John Wall, and NFL player Victor Cruz. “From the beginning, I wanted a brand that told our story and that I could
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