Ripndip Suits Up for Texas River Float

LOS ANGELES — What started out as pricy marketing campaign for Ripndip might have the potential to be something more lucrative for the Los Angeles skate brand.
The company on Friday will host another River Float this time at surf park BSR Surf Resort in Waco, Tex. It’s projecting some 3,000 attendees for the third annual event, up from last year’s float, which drew a crowd of 2,000.
The event first began as an idea by Ripndip founder Ryan O’Connor as means of doing something fun and head-turning for the brand’s fans. It’s a big expense: it’s free for all ages and comes with a complementary Ripndip floatie for every attendee. This year’s event has also grown to include three Ripndip merchandise pop-ups that will include event-specific T-shirts and other pieces with the range retailing from $ 10 to $ 75. Performances from Paul Wall, Young Gravy and others are also part of the event.
“The cost of putting something like this on sometimes outweighs what we could sell through the booth, through the pop-ups,” O’Connor said. “But maybe this year the pop-ups will pay for the event. That’s the goal. But it is still marketing until we start charging for tickets, which maybe next

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