Grailed and Future are partnering again for another closet sale, with proceeds going to the rapper’s FreeWishes Foundation that encourages and empowers youths and seniors through programs and events. The men’s fashion marketplace first partnered with the rapper at ComplexCon in 2018, and the follow-up, which will officially launch on Aug. 9, includes pieces from Gucci, Saint Laurent, Off-White, Burberry and Fear of God among others. It also includes custom basketball, hockey and football jerseys, and a concert-worn jacket from the Summer Sixteen Tour with Drake that reads “Them Boys Up To Something” across the sleeves and back in reference to “Jumpman,” their platinum-selling song from the “What a Time to Be Alive” mixtape. The 50-plus pieces available in the sale have a potential value of $ 23,000. “Whether it be low-end or high-end, we mix it in and blend it well,” said Future. “Because it’s not about what you wear or what you spend, it’s the person who’s wearing it. It’s how you put it together.” Grailed recently had a closet sale with actor Adam Pally for Father’s Day, and operated a showroom in Paris for fashion week in June. Grailed cofounder Arun Gupta said in June that the company has plans for more
TOUCHDOWN: Grailed has landed in Paris. The online men’s fashion and streetwear marketplace has opened a pop-up on Rue Jean-Jacques Rousseau through Saturday, designed to be a “shoppable showroom” of more than 300 new and archival men’s wear pieces.
The showcase is the platform’s second pop-up after one in Los Angeles’ Fairfax district that ran for a few days in April.
According to a spokesman for Grailed, the marketplace has a strong following in Europe. Paris, as one of the world’s most influential cities for men’s style, was a logical choice, he said.
At the Paris space, customizable Grailed lab coats are available on a first come, first served and “best dressed” basis, according to the platform, with 40 up for grabs each day.
On Saturday, an Instagram competition will see 1,000 euros gifted to one attendee who posts and tags the showcase with the hashtag #GrailedPFW.
More on Grailed on WWD.com:
Grailed Celebrates Father’s Day With Adam Pally Closet Sale
Grailed Founder on Future of the Men’s Fashion ‘Movement’
Grailed Extends Beyond Secondhand Shopping
Men’s fashion has changed a lot in the past decade, and Arun Gupta sees it changing still.
Led by a young male consumer obsessed with streetwear, a new interest in fashion has led the popular success of sites like Grailed, which Gupta founded in 2013 as a marketplace and community platform for “super enthusiasts,” like himself. But already the culture is moving beyond streetwear.
“The men’s clothing movement, it being acceptable for men to care more about the clothes they wear, has been building for the past 10 years,” Gupta said. “But streetwear is the last phase of it.”
Already on Grailed, he said the inventory is about evenly split between streetwear and fashion, possibly a sign that the realm is cooling off a bit. And then there’s the split between the two types of fashion consumers Gupta is seeing.
“One is the consumer who buys to wear it, then there’s the consumer buying to flip it,” Gupta said. “It’s very prevalent in sneakers and now very prevalent in streetwear and it’s pretty unique to the ecosystem.”
He compared the level of resale with a brand like Celine, where new items have been slow to appear on Grailed and a brand like Supreme, which shows
“I see too many tweets about kids getting their phone taken away because they are using Grailed,” said Arun Gupta, a lanky 29-year-old who speaks as if he’s being timed for speed.
Gupta, who studied physics at Yale, is the chief executive officer and cofounder of Grailed, the men’s resale site that launched in 2014.
Last week, Grailed’s Twitter mentions were particularly pointed. The e-commerce site released an update to its iPhone mobile app and there were a few glitches. Users were upset about a missing “back” and “done” button, the inability to add pictures to a listing and not being able to send messages to other users.
App glitches that prevent customers from purchasing or selling product are a problem, but the mentions, which ranged from obnoxious to highly concerned, were indicative of Grailed’s connection to its user, who is typically male, between ages 17 and 35 and has a penchant for streetwear and high-end designers. The site isn’t as omnipresent as, say, Instagram, but it’s quickly become a resource and daily attraction for a demographic that most retailers and brands are trying to win over.
Grailed, which is a term used to describe a highly sought-after item — derived from holy grail