PARIS — As the coed trend continues to suck puff out of men’s weeks’ sails, Paris, as the proverbial capital of fashion, is still showing resistance.
The palpable buzz around the week, which opened Tuesday, bodes well for the city’s returning confidence. The greater Paris region in 2017 saw a record 23.1 million hotel arrivals, according to the Paris Convention and Visitors Bureau, coming off a gloomy 2016 that was impacted by a spate of terrorist attacks.
Against a baseline of men’s wear stalwarts like Dries Van Noten, Comme des Garçons, Thom Browne and Rick Owens, Vetements’ off-calendar show — after having staged a “No-Show” event in a Paris car park last June — has added fizz to this season, while excitement is also mounting around the debut Maison Margiela men’s collection under the creative direction of John Galliano, both showing on Friday. It’s been a step-by-step process for the designer.
“The strategy of the maison is rooted into a single unified and consistent message, with John Galliano’s vision at its core. Allowing this creative vision to develop and expand consistently throughout the house first required a thorough exploration and redefinition of the brand codes,” said Riccardo Bellini, chief executive officer of Maison
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