WELL-COVERED: As a cancer survivor, Gina de Givenchy knows firsthand the complex emotions that women face while fighting disease.
Her new e-commerce business, Geeg, specializes in head coverings made of shirting material, turbans and other specialty items designed to help lift the spirits of the unwell.
After having a double mastectomy and starting treatment for breast cancer in 2013, the former fashion executive said she struggled to find any headwear that was “relatable” to her. Starting to think about going back to work, de Givenchy said. “I really wanted to start my own business. It really was like a bolt of lightning, after searching the Internet. It’s not really something that you’re walking the streets for. There was nothing that was really designer and luxury. And there was no real retail shopping for the cancer patient.”
That realization was “really strange” for de Givenchy who had always been connected to the fashion industry through her posts at Richard Tyler, Chanel and Jil Sander. She explained, “I sort of felt like the same person even though I didn’t look like same person. I just felt sort of shortchanged.”
Recalling her own purchases, she said, “What it really comes down to is I needed something that
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