Mahershala Ali Takes on the Topic of Masculinity at Zegna Event

Ermenegildo Zegna is not afraid of taking on complicated subjects, whether that’s conservation, sustainability or education. And now, the 109-year-old company has turned its attention to defining modern masculinity. On Thursday night, the Italian luxury brand borrowed a private Upper East Side townhouse to unveil its new communication campaign, What Makes a Man. The ads and videos that ask that question, in hopes of starting a thought-provoking dialogue, feature “Green Book” actor Mahershala Ali. At the event, the Oscar-winning actor sat down with Zegna’s artistic director Alessandro Sartori for a chat to take on the subject. The conversation was supposed to be moderated by Reddit cofounder Alexis Ohanian, but he was at the U.S. Open watching his wife Serena Williams win her semifinal match. But the two men managed just fine without him. They started out by reminiscing about how they met three years ago at an event in L.A. when Ali came into the Zegna store for a custom wardrobe. Sartori said he was impressed with how elegant the actor was and how much he knew about fabric, construction and fashion. Ali said he’d had an interest in fashion since he was a child and one of his earliest memories was “learning how

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Advertising Menswear: Masculinity and Fashion in the British Media Since 1945

Advertising Menswear: Masculinity and Fashion in the British Media Since 1945


In what was a golden age of British advertising, the notion of the ‘peacock male’ was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men’s clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the ‘new man’ in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi’s jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.

Price: $
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‘Manufactured’ Masculinity: Making Imperial Manliness, Morality and Militarism

‘Manufactured’ Masculinity: Making Imperial Manliness, Morality and Militarism


‘Manufactured’ Masculinity should be considered essential reading for scholars in the humanities and social sciences at every level and in all parts of the academic world. It weaves together brilliantly the elements of the ‘manufacture’ of masculinity in the period world-famous ‘public’ school system for the privileged which serviced the largest empire, the world has ever known, at the zenith of its control and which has had a significant influence in the formation of the modern world. This authoritative study of the making of British imperial masculinity shines light on the period of Muscular Christianity, Social Darwinism and Militarism as meshed ideological instruments of both power and persuasion.

This magisterial study reveals the extraordinary and paramount influence of games fields as the ‘machine tools’ in an ‘industrial process’ with the schools as ‘workshops’ containing ‘cultural conveyor-belts’ for the production of robust, committed and confident servants of empire, and templates for imperial reproduction in imperial possessions. Mainly on efficient ‘production belt’ playing fields of the privileged minds were moulded, attitudes were constructed and bodies shaped – for imperial manhood. Earlier ‘manliness’ was metamorphosized, morality was redefined and militarism at the high point of imperial grandeur was an adjunct. Professor Mangan outlines this unique process of cultural conditioning with a unique range of evidence and analysis.

This book was published as a special double issue of the International Journal of the History of Sport.


List Price:
Price:

‘Manufactured’ Masculinity: Making Imperial Manliness, Morality and Militarism

‘Manufactured’ Masculinity: Making Imperial Manliness, Morality and Militarism


‘Manufactured’ Masculinity should be considered essential reading for scholars in the humanities and social sciences at every level and in all parts of the academic world. It weaves together brilliantly the elements of the ‘manufacture’ of masculinity in the period world-famous ‘public’ school system for the privileged which serviced the largest empire, the world has ever known, at the zenith of its control and which has had a significant influence in the formation of the modern world. This authoritative study of the making of British imperial masculinity shines light on the period of Muscular Christianity, Social Darwinism and Militarism as meshed ideological instruments of both power and persuasion.

This magisterial study reveals the extraordinary and paramount influence of games fields as the ‘machine tools’ in an ‘industrial process’ with the schools as ‘workshops’ containing ‘cultural conveyor-belts’ for the production of robust, committed and confident servants of empire, and templates for imperial reproduction in imperial possessions. Mainly on efficient ‘production belt’ playing fields of the privileged minds were moulded, attitudes were constructed and bodies shaped – for imperial manhood. Earlier ‘manliness’ was metamorphosized, morality was redefined and militarism at the high point of imperial grandeur was an adjunct. Professor Mangan outlines this unique process of cultural conditioning with a unique range of evidence and analysis.

This book was published as a special double issue of the International Journal of the History of Sport.


List Price:
Price:

‘Manufactured’ Masculinity: Making Imperial Manliness, Morality and Militarism

‘Manufactured’ Masculinity: Making Imperial Manliness, Morality and Militarism


‘Manufactured’ Masculinity should be considered essential reading for scholars in the humanities and social sciences at every level and in all parts of the academic world. It weaves together brilliantly the elements of the ‘manufacture’ of masculinity in the period world-famous ‘public’ school system for the privileged which serviced the largest empire, the world has ever known, at the zenith of its control and which has had a significant influence in the formation of the modern world. This authoritative study of the making of British imperial masculinity shines light on the period of Muscular Christianity, Social Darwinism and Militarism as meshed ideological instruments of both power and persuasion.

This magisterial study reveals the extraordinary and paramount influence of games fields as the ‘machine tools’ in an ‘industrial process’ with the schools as ‘workshops’ containing ‘cultural conveyor-belts’ for the production of robust, committed and confident servants of empire, and templates for imperial reproduction in imperial possessions. Mainly on efficient ‘production belt’ playing fields of the privileged minds were moulded, attitudes were constructed and bodies shaped – for imperial manhood. Earlier ‘manliness’ was metamorphosized, morality was redefined and militarism at the high point of imperial grandeur was an adjunct. Professor Mangan outlines this unique process of cultural conditioning with a unique range of evidence and analysis.

This book was published as a special double issue of the International Journal of the History of Sport.


List Price:
Price:

‘Manufactured’ Masculinity: Making Imperial Manliness, Morality and Militarism

‘Manufactured’ Masculinity: Making Imperial Manliness, Morality and Militarism


‘Manufactured’ Masculinity should be considered essential reading for scholars in the humanities and social sciences at every level and in all parts of the academic world. It weaves together brilliantly the elements of the ‘manufacture’ of masculinity in the period world-famous ‘public’ school system for the privileged which serviced the largest empire, the world has ever known, at the zenith of its control and which has had a significant influence in the formation of the modern world. This authoritative study of the making of British imperial masculinity shines light on the period of Muscular Christianity, Social Darwinism and Militarism as meshed ideological instruments of both power and persuasion.

This magisterial study reveals the extraordinary and paramount influence of games fields as the ‘machine tools’ in an ‘industrial process’ with the schools as ‘workshops’ containing ‘cultural conveyor-belts’ for the production of robust, committed and confident servants of empire, and templates for imperial reproduction in imperial possessions. Mainly on efficient ‘production belt’ playing fields of the privileged minds were moulded, attitudes were constructed and bodies shaped – for imperial manhood. Earlier ‘manliness’ was metamorphosized, morality was redefined and militarism at the high point of imperial grandeur was an adjunct. Professor Mangan outlines this unique process of cultural conditioning with a unique range of evidence and analysis.

This book was published as a special double issue of the International Journal of the History of Sport.


List Price:
Price:

‘Manufactured’ Masculinity: Making Imperial Manliness, Morality and Militarism

‘Manufactured’ Masculinity: Making Imperial Manliness, Morality and Militarism


‘Manufactured’ Masculinity should be considered essential reading for scholars in the humanities and social sciences at every level and in all parts of the academic world. It weaves together brilliantly the elements of the ‘manufacture’ of masculinity in the period world-famous ‘public’ school system for the privileged which serviced the largest empire, the world has ever known, at the zenith of its control and which has had a significant influence in the formation of the modern world. This authoritative study of the making of British imperial masculinity shines light on the period of Muscular Christianity, Social Darwinism and Militarism as meshed ideological instruments of both power and persuasion.

This magisterial study reveals the extraordinary and paramount influence of games fields as the ‘machine tools’ in an ‘industrial process’ with the schools as ‘workshops’ containing ‘cultural conveyor-belts’ for the production of robust, committed and confident servants of empire, and templates for imperial reproduction in imperial possessions. Mainly on efficient ‘production belt’ playing fields of the privileged minds were moulded, attitudes were constructed and bodies shaped – for imperial manhood. Earlier ‘manliness’ was metamorphosized, morality was redefined and militarism at the high point of imperial grandeur was an adjunct. Professor Mangan outlines this unique process of cultural conditioning with a unique range of evidence and analysis.

This book was published as a special double issue of the International Journal of the History of Sport.


List Price:
Price:

‘Manufactured’ Masculinity: Making Imperial Manliness, Morality and Militarism

‘Manufactured’ Masculinity: Making Imperial Manliness, Morality and Militarism


‘Manufactured’ Masculinity should be considered essential reading for scholars in the humanities and social sciences at every level and in all parts of the academic world. It weaves together brilliantly the elements of the ‘manufacture’ of masculinity in the period world-famous ‘public’ school system for the privileged which serviced the largest empire, the world has ever known, at the zenith of its control and which has had a significant influence in the formation of the modern world. This authoritative study of the making of British imperial masculinity shines light on the period of Muscular Christianity, Social Darwinism and Militarism as meshed ideological instruments of both power and persuasion.

This magisterial study reveals the extraordinary and paramount influence of games fields as the ‘machine tools’ in an ‘industrial process’ with the schools as ‘workshops’ containing ‘cultural conveyor-belts’ for the production of robust, committed and confident servants of empire, and templates for imperial reproduction in imperial possessions. Mainly on efficient ‘production belt’ playing fields of the privileged minds were moulded, attitudes were constructed and bodies shaped – for imperial manhood. Earlier ‘manliness’ was metamorphosized, morality was redefined and militarism at the high point of imperial grandeur was an adjunct. Professor Mangan outlines this unique process of cultural conditioning with a unique range of evidence and analysis.

This book was published as a special double issue of the International Journal of the History of Sport.


List Price:
Price:

Advertising Menswear: Masculinity and Fashion in the British Media Since 1945

Advertising Menswear: Masculinity and Fashion in the British Media Since 1945


In what was a golden age of British advertising, the notion of the ‘peacock male’ was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men’s clothing in Britain during the second half of the twentieth century.The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the ‘new man’ in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi’s jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.

Price: $
Sold by Wal-Mart.com USA, LLC