Moncler Unveils ‘Genius Is Born Crazy’ Campaign With Will Smith

There’s a fine line between genius and crazy, but to Moncler they’re one and the same. The Italian-based company unveiled this morning its new brand campaign, “Genius Is Born Crazy” featuring Will Smith in his first fashion campaign.
Tim Walker photographed the actor levitating in a seated position, wearing a red Moncler down parka, white T-shirt and silver pants. “Levitating,” the first of three campaign stories that Moncler will release, explores the antagonistic relationship between genius and crazy.
“I believe in the power of crazy, and I always give a chance to a crazy dream,” said Moncler chief executive officer Remo Ruffini. “The magic often happens somewhere beyond the ordinary, in the exploration of new horizons that only few see, before others follow. Long live the craziest intuitions when rigor and dedication are there to make them happen.”
Though the “Genius Is Born Crazy” campaign is in support of the entire brand, Ruffini created the separate Moncler Genius project to showcase the brand’s heritage through the vision of other creatives such as Valentino creative director Pierpaolo Piccioli, Craig Green, Simone Rocha, Hiroshi Fujiwara, Matthew Williams and Francesco Ragazzi among others.
Smith is a fitting face of the campaign given his many unique and inspirational

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Milanoo.com Ltd

Inaugural Moncler Hackathon Involves 450 Employees

MILAN — “Innovation sprouts and grows when there’s no fear of making mistakes,” said Moncler chief executive officer and chairman Remo Ruffini in kicking off the first Moncler Hackathon held here Thursday.
A lively and enthusiastic mood ran through the former industrial complex, a few steps away from the company’s headquarters, where the 24-hour marathon took place. The audience of 450 employees was upbeat, clapping and cheering to the inaugural speeches.
“Solutions can rarely rely on just one mind, the culture of innovation lays in the ability to work together,” Ruffini said, adding he expected the event to provide unusual solutions.
The employees were divided into 37 teams, each one working on the development of a project across nine strategic areas, ranging from product and IT to supply chain, sustainability, retail and the internal Academy, which stems from the first MonCampus that was launched last year that is dedicated to training young talents in the company.
Capping off the 24-hour event, on Friday, 21 projects will be submitted to the jury, including the five presented by teams from the overseas regions, such as South Korea, Japan, the U.S., EMEA and Latin America. The four shortlisted projects, winners of the Hackathon Prize, will then be assessed

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
TideBuy Black Friday Sale 90% Off+ Extra Coupon

Moncler and Palm Angels Launch Second Genius Collection in SoHo

Moncler and Palm Angels celebrated the launch of 8 Moncler Palm Angels, the expanded second collection for Moncler Genius, with a party at the Moncler store on Prince Street in SoHo Thursday.
Designer Francesco Ragazzi traveled from London, where he hosted a party in Camden with rapper Octavian, to New York City to host another soiree that drew guests such as Ronnie Fieg, Vashtie Cola, Nigel Sylvester, Young Paris, model Zahara Davis, and Kerwin Frost on the turntables.
The first 8 Moncler Palm Angels collection launched in October 2018, but the second effort from Ragazzi is a much bigger collection. “The first one was more like merchandise for the Genius project, while this one is like my own collection so it’s much bigger,” Ragazzi told WWD at the launch party.
The co-branded pieces, including down parkas, tracksuits, hoodies, and T-shirts, among other styles, feature graffiti, paint splatter, graphics, bright collage patterns and the phrase “mind control” on some styles. The “Palm Angels” graffiti tag that was seen throughout the store on mirrors, walls, and display windows is part of the collection’s theme of “Art Breaking.”
“I started with the idea of a vandalized art gallery,” said Ragazzi about the collection. “The purity of the

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Florsheim

Vera Wang, Olivier Rousteing, Anna Sui, Carol Lim, Humberto Leon and Moncler to Be Honored at FGI’s Night of Stars

ANOTHER CONSTELLATION: Vera Wang will lead this year’s Fashion Group International’s Night of Stars as the Superstar award winner.
Achieving such status has been 28 years in the making for Wang, who started a bridalwear company in 1990 after creating her own wedding gown the year before. The New Yorker has since layered ready-to-wear, accessories, footwear and a myriad of other products, including nonfashion ones.
Three Fashion Star awards will also be given to Balmain’s creative director Olivier Rousteing, the New York-based designer Anna Sui and the creative team of Carol Lim and Humberto Leon at the Oct. 25 gala. In addition to starting Opening Ceremony, Lim and Leon are creative directors at Kenzo.
Like many other industries, fashion is being reenvisoned, and the theme of this year’s gala is in line with that ideology. Margaret Hayes, FGI’s president and chief executive officer, said, “The theme of this year’s celebration is ‘Design Reimagined.’ It highlights those who see the world the way it is; who listen, change the conversation and reimagine what is to what should be, bringing new ideas and meaning to the worlds of design, beauty, culture, philanthropy and the human condition.”
Other honorees will include Moncler for Luxury Lifestyle and Frédéric

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
TideBuy Black Friday Sale 90% Off+ Extra Coupon

Moncler Genius RTW Fall 2018

“A Republic of imagination” is how Moncler described its new Moncler Genius project, which the company unveiled with a special event opening Milan Fashion Week on Tuesday.
To be sure, imagination and creativity stood out throughout the installation, which featured a building with seven cells, each of them housing one of the seven collections that Moncler will launch over the next few months with special drops. At the entrance of the space two imaginative museum bookshops displayed the lineup that was developed by Francesco Ragazzi, creative director of Palm Angels, and the eighth brand involved in the Genius project.
Lights were projected on the silver tarps covering the cells, featuring arch entrances giving access to the eight different microcosms. Reflecting the specific identity of each collection, the cells were all decorated with customized installations.
For example, Valentino creative director Pierpaolo Piccioli embellished his cell with works by artist Sidival Fila, which were deeply linked with the sense of purity infused in his Moncler Pierpaolo Piccioli collection. “I wanted to focus on authenticity and the essentials,” the designer said. “That’s the reason why I used the most basic nylon, which I crafted for the silhouettes I like, inspired by Piero della Francesca and Beato

Follow WWD on Twitter or become a fan on Facebook.</p Read More…
WWDWWD
Beauty.com

Moncler Reveals Eight Designers for Genius Building Project

GENIUS 8: Moncler revealed on Wednesday the names of the designers and creative talents that are part of its new Genius Building project with the tagline “One House Different Voices.” They are: Valentino’s creative director Pierpaolo Piccioli; stylist Karl Templer who will curate Moncler 1952; Sandro Mandrino for Moncler Grenoble; Simone Rocha; Craig Green; Noir Kei Ninomiya; Hiroshi Fujiwara for Moncler Fragment, and Francesco Ragazzi for Moncler Palm Angels.
The collections for men’s and women’s will be presented together in Milan on Feb. 20, and will be launched as single monthly projects.
Moncler Genius Building will be available at the brand’s boutiques and in pop-up stores around the world.
As reported, Moncler has been teasing the new strategy on social media and billboards here ahead of its show.
Genius Building follows the 10-year run of the Moncler Gamme Bleu and Gamme Rouge lines, designed by Thom Browne and Giambattista Valli, respectively.
 

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Milanoo.com Ltd

Moncler Launches Charity Project with UNICEF

WARM HEART: Moncler has partnered with UNICEF – the United Nations international children’s emergency fund, – to launch a charity project. Named “Warmly Moncler For UNICEF,” the initiative aims to provide clothes and survival kits to children and families in need who live in areas around the world with harsh winter weather conditions.
In particular, the outerwear specialist and the charity association – which operates in 192 countries, – will provide thermal blankets, hats, gloves, scarves, socks and shoes, in addition to fuel to warm up homes and schools. Clean water, food and medicines will be also included in the survival kits.
Previously, Moncler supported children in need by funding the Child Priority Foundation. For the occasion, the brand launched the “Moncler Toy” initiative, which combined art and fashion.
A quirky version of the brand’s iconic cartoonish duck that imparts washing instructions inside all of Moncler’s jackets was molded from glass resin with a three-dimensional effect. The statue was then handed over to British artist Stuart Semple, who manually reproduced a mountain scene onto the duck in black and white, and auctioned it off.
Established in Grenoble, France, in 1952, Moncler was acquired by Italian entrepreneur Remo Ruffini in 2003 and is publicly listed

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Milanoo.com Ltd

Moncler to Hold Coed Show in Milan on Feb. 20

A NEW BEGINNING: Moncler will hold a show combining men’s and women’s wear on the evening of February 20 in Milan, kicking off Women’s Fashion Week, scheduled to run Feb. 21-27. The evening event will unveil what the company dubbed the Moncler Genius Building, “a material and symbolic hub representative of the new course of the brand,” to reach out directly to the public in a unique and creative way. Further details were not available at press time. The event is organized in collaboration with Italy’s fashion association Camera Nazionale della Moda.
As reported, Moncler chiarman and chief executive officer Remo Ruffini is masterminding a new strategy to present the brand’s collections, ending the Gamme Bleu and Gamme Rouge lines.
The last Gamme Bleu and Gamme Rouge collections, designed by Thom Browne and Giambattista Valli, respectively, were presented for the spring 2018 season.
“Every company must innovate and it’s a choice shared 100 percent with the designers,” Ruffini told WWD in November.  “I need to create a new project that will bring new energy to Moncler. It was a very difficult decision, stemming from the need to evolve, to create a solution that would naturally create a new and alternative project to one

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
TideBuy Black Friday Sale 90% Off+ Extra Coupon

Azealia Banks Looked Cheeky at the Moncler x Greg Lauren Launch

REAR WINDOW: Azealia Banks, “Vampire Diaries” actress Kat Graham and the designer Peter Dundas turned out for the launch of Moncler’s special collection with the artist and designer Greg Lauren during Paris Fashion Week.
The collection, dubbed Collide, features iconic Moncler puffer jackets torn off at the waist and stitched together with vintage pieces including Dickies jumpsuits, military uniforms and jean jackets.
At the VNH Gallery in the Marais, a number of the looks were displayed in a special tent that echoed the look of the collection — seeming to have been ripped and sewn back together with one half in blue puffer and the other in a military-inspired canvas.
The rapper Banks also opted for a deconstructed look, rolling up to the party in a pair of barely there Daisy Dukes that were cut into a thong in the back.
The collection by Greg Lauren — who is the nephew of designer Ralph — is the latest in a string of collaborations with artists and performers that Moncler has forged since 2004, including with Junya Watanabe, Comme des Garçons, Pharrell Williams and the Rolling Stones.
Each of around 200 pieces created by Lauren for the collection is unique and limited edition. The collection will be available from the

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Milanoo.com Ltd

Moncler Hosts Photographer-Laden Party at New York Public Library

MONCLER’S SNAPSHOT: Sure, sure everybody’s a photographer in these iPhone-wielding days, but at Moncler’s party Thursday night that really seemed to be the case.
Fabien Baron, Hans Feurer, Lachlan Bailey, Craig McDean, Brigitte Lacombe, Mario Sorrenti, Charlotte Kidd, Terry Richardson, Olivier Zahm, Pamela Hanson, Roxanne Lowit (…you get the picture) weathered the rain to get to the New York Public Library. Some like Calvin Klein skipped the seated dinner for 200, stopping by just to check out the “Art for Love” exhibit. The Baron-curated images are also in a new book and an online auction — no small task.
Moncler chairman and chief executive officer Remo Ruffini explained, “For me, these are the 32 best photographers. I made my own list. It was easy to make the list, but very difficult to convince them.”
Guests eyeing the “Art for Love” images included Lily Kwong, Liya Kebede, Toni Garrn, Nan Bush, and Pyper and Lucky Smith.

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWD
TideBuy Black Friday Sale 90% Off+ Extra Coupon

Calvin Klein Turns Up at Moncler Event, Highlights His Plans for a Book

CALVIN IN DEVELOPMENT: Latecomers to Moncler’s “Art For Love” dinner Thursday night at the New York Public Library missed Calvin Klein giving the exhibition his full attention.
Curious about Fabien Baron’s curation of the exhibition and how he wrangled the 32 featured photographers, Klein wanted to see for himself. Baron, whom Klein first worked with in the early Nineties, was one of several of his go-to photographers who mingled nearby. “It’s so well-done.” Klein said.
Another emissary of his past, Richard Avedon’s grandson Michael took a moment for a quick hello, telling Klein how he was recently looking at some of the work the designer had done with the prized photographer. And apparently so has Klein, who is in the early stages of a new book.
“I’ve been going through thousands of images that ran in advertising or that didn’t run. There are these amazing photographs that I think would be interesting to see, especially now because people don’t do that so much any more.” said Klein, noting how social media has cut short the long-form advertising he once favored. “I used to do 27-page campaigns. When I did a Vanity Fair outsert, I think it was 99 pages or something. I mean,

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWD
TideBuy Black Friday Sale 90% Off+ Extra Coupon