Gwyneth Paltrow‘s Goop has gotten a lot of criticism for its unconventional ideas – vagina steaming, over-the-top gift guides, and a $ 15,000 24-carat gold vibrator to name a few – and now the lifestyle brand is drawing fire from NASA for their claim that wearable “healing” stickers are made from the same material found in space suits.
The Goop website says the Body Vibes stickers “rebalance the energy frequency in our bodies” and “fill in the deficiencies in your reserves, creating a calming effect, smoothing out both physical tension and anxiety.” And claimed (in a statement that’s since been taken down) that the $ 160-per-10-pack stickers are “made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut’s vitals during wear.”
But a spokesperson for NASA tells PEOPLE that they “do not line their spacesuits with conductive carbon material.”
Gizmodo also reported that Mark Shelhamer, former chief scientist at NASA’s human research division said, “What a load of BS,” when referring to the Body Vibes stickers.
“Not only is the whole premise like snake oil, the logic doesn’t even hold up,” he added. “If they promote healing, why do they leave marks on the skin when they are removed?” (Goop noted that if “you’ve got an event coming up,” to use caution since the stickers did leave marks on “a few Goop staffers” who wore them for the prescribed three-day period.)
RELATED VIDEO: Gwyneth Paltrow Wishes a Happy 13th Birthday to Look-Alike Daughter Apple: ‘You Light Up Every Room’
In response, Goop issued the following statement to PEOPLE:
“As we have always explained, advice and recommendations included on goop are not formal endorsements and the opinions expressed by the experts and companies we profile do not necessarily represent the views of goop. Our content is meant to highlight unique products and offerings, find open-minded alternatives, and encourage conversation. We constantly strive to improve our site for our readers, and are continuing to improve our processes for evaluating the products and companies featured. Based on the statement from NASA, we’ve gone back to the company to inquire about the claim and removed the claim from our site until we get additional verification.”
But Paltrow has taken the criticism about the site’s wellness views in stride before – she even spoofed her recent Goop Wellness Summit.
Fashion Deals Update: