NFL’s New Marketing Campaign Channels Hollywood Blockbusters

The NFL is taking a page from Hollywood in unveiling its new multi-platform brand campaign to welcome in football season. Complete with commercials, movie-style posters and the tagline “Let the Show Begin,” the NFL is honing in its consistently above-average television ratings and modeling its campaign to match the fanfare of suspenseful blockbuster trailers. “When… Read more »

Variety

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