Rhone Seeks to Highlight Outstanding Men in New Outliers Campaign

Rhone has tapped Philadelphia Eagles wide receiver Nelson Agholor, surfer Garrett McNamara, NFL trainer Tareq Azim and wakeboarder Steel Lafferty to be the faces of its inaugural Outliers campaign. Nate Checketts, Rhone’s cofounder and chief executive officer, said the company has been hesitant to take the route of many other brands that zero in on an athlete, pay him or her a fee and then hope that person connects with the consumer they’re trying to attract. “We wanted to focus instead on making the best product we could,” he said. “But we found that people want a representation of the embodiment of a brand.” So he sought out men that he believed excelled at their craft and stood out in their fields. Rather than calling them ambassadors, Rhone opted to borrow a title from the Malcolm Gladwell book “Outliers” about high achievers. The men will be featured in marketing materials for the brand on its web site as well as through social media and e-mails outreach. They will contribute to the brand’s blog, The Pursuit, where they will share tips and advice to encourage others. McNamara said he’s been “a longtime fan of Rhone and am honored to partner with a brand that I

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Rose in Good Faith Seeks to Diversify Through Wholesale

Los Angeles streetwear brand Rose in Good Faith said it’s projecting to hit its first $ 1 million in sales this year, driven by what it hopes will be a ramp up in wholesale and continued growth of direct-to-consumer.
The latter channel is how the brand, started at the beginning of 2017, has so far built a name for itself, selling direct with a focus on specialty pieces and collaborations based around early Aughts nostalgia and niches around the hardcore and metal music subgenres. It’s from those subculture genres that the company’s founders hope to grow their brand.
The result has been collaborations with JNCO and more recently Ed Hardy in a collection that included 50 specialty T-shirts dripping with thousands of Swarovski crystals priced at $ 3,095. The T-shirts, available only to a select group of clients as a precursor to the release of the rest of the collection, sold out in two days, with Tyga among the celebrities spotted in the piece.
Rose in Good Faith is sold in American Rag’s Los Angeles and Dubai stores, in addition to Tokyo’s Nubian, which is the exclusive retailer for the Ed Hardy product.
“The direct-to-consumer growth has been strong,” said cofounder David Teitelbaum. “It’s been doing

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EXCLUSIVE: Sonia Rykiel Splits With Julie de Libran, Seeks New Investor

PARIS – Creative director Julie de Libran has left Sonia Rykiel, as the French fashion house known for its striped knits looks for a new investor, WWD has learned.
“The house confirms the departure of Julie de Libran,” a spokesman for Rykiel said on Thursday, adding that the label’s management was mulling over the organization of the design studio. “The house is not for sale. It is looking for a partner to enter its capital in order to increase its development,” the spokesman added.
De Libran, who joined Rykiel in 2014, showed her last collection for the label in a showroom presentation during Paris Fashion Week, having skipped the runway this season after a banner 50th anniversary year that culminated in an outdoor fashion show last September on the newly christened Allée Sonia Rykiel in Paris.
Her departure comes amid steadily declining revenues at the loss-making house, whose founder died in 2016. In recent years, it has been hit hard by the successive impact of the Russian financial crisis, the slowdown in consumer spending in Asia and the impact of terrorist attacks on tourism to Paris and the rest of Europe.
One source estimated that revenues at Sonia Rykiel are down to between 20

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Trunk Club Seeks to Answer Style Questions

When it comes to style, Americans need the most help figuring out how to define “smart casual.”
That was the takeaway from a recent survey conducted by Trunk Club. The personalized styling service for men and women studied more than 400 search engine queries about style as well as 200-plus general style questions in all 50 states. The term is smart casual topped the list in 21 states.
Lisey Barela, head of styling for Trunk Club at its headquarters in Chicago, offered this explanation to customers: “Where casual meets formal, you will find the smart casual dress code. Use your best judgment depending on the location and event, and don’t be afraid to incorporate your personality into the look. For ladies at the office, this might mean denim with a pump and a structured jacket. For men at work, consider adding a sweater on top of your button-down shirt paired with dark denim and a brown boot.”
Tied for second place among consumers were searches for “professional” and “trendy” styles, which came up on top in seven states. That was followed by “bohemian” and “vintage” with four states each.
Leggings turned out to be a question mark for shoppers in Delaware, Hawaii, Idaho, Maine,

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CFDA, Lexus Fashion Initiative 3.0 Program Seeks Applicants

The CFDA + Lexus Fashion Initiative 3.0 program, designed to help fashion labels implement sustainable practices in their businesses, is under way.
Applications will open today on CFDA.com, inviting designers and brands of small- to midscale, with specializations in women’s and/or men’s apparel and accessories (excluding jewelry) to apply for the opportunity to participate in the nine-monthlong virtual residency program.
Five designers or brands will be selected for the 2018-19 program. The goal of the initiative is to further American fashion’s movement toward sustainability.
Underwritten by Lexus, the participants will be eligible for awards totaling $ 80,000 to advance their goals. At the conclusion of the program, the designer-brand with the most visionary, viable and impactful strategic blueprint for a positive future will be awarded a Lexus Grant of $ 100,000.
Steven Kolb, president and chief executive officer of the CFDA, said “We continue to invest in the future of our industry through education and by encouraging innovation in sustainability. Sustainability is a core pillar of our work and the partnership with Lexus on the CFDA + Lexus Fashion Initiative allows us to do this and guide designers toward a sustainable future.”
For the last go-round, the  top honors went to Studio One Eighty Nine, which was

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FIT Seeks to Revoke Bill Cosby’s Honorary Degree

FIT LOOKS TO REVOKE COSBY’S HONORARY DEGREE: The Fashion Institute of Technology seeks to join the growing list of universities that have rescinded Bill Cosby’s honorary degrees.
After consulting with a representative committee of its community, FIT on Monday recommended to the State University of New York — of which FIT is a part — that the degree be rescinded.
A decision by SUNY is expected on Wednesday.
The FIT committee agreed that Cosby’s conviction on Friday for aggravated sexual assault undermines the accomplishments that were cited for awarding the honorary degree and is injurious to the reputation of SUNY and the college. That behavior is inconsistent with the values embraced by FIT, as well as with those upheld by SUNY.
The degree was conferred in 2000 in recognition of Cosby’s professional accomplishments and long before allegations regarding his sexual misconduct were widely known. This is the first time that FIT has recommended that an honorary degree be revoked.
Universities that have recently revoked Cosby’s honorary degrees include Johns Hopkins University, Notre Dame, Carnegie Mellon University, Boston College, and Cosby’s alma mater, Temple University. More than a dozen schools, including Ohio State, Fordham, University of Pennsylvania, Oberlin, Swarthmore College and Marquette University had already revoked

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Shadowman Seeks Redemption in Valiant’s Next Big Comic

For Valiant Comics, 2017 was the year of X-O Manowar. A new creative team re-launched the character’s solo series with an accessible story and planned out over two years worth of issues. Now that we’ve crossed over to 2018, it’s Shadowman’s turn.

Writer Andy Diggle (Green Arrow: Year One, The Losers) has similarly planned a multi-year story that starts off on a fresh point easy for readers to jump on board. Shadowman, real name Jack Boniface, is coming back from a self-imposed exile in the Deadside, a dark dimension where spirits dwell and time operates differently. He retreated there because he went too far using the voodoo magic from which he derives his power, but now the real world needs him once more.

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Fabletics Seeks to Continue Momentum as Some in Activewear Contract

TUCSON, ARIZ. — Not everyone in the ath-leisure space can be a winner.
Fabletics general manager Gregg Throgmartin pointed to some market realities that may be signaling rationalization within the sector that could trim a bit of the fat within the industry.
Throgmartin spoke at the annual Global Retailing Conference taking place here through Friday. While the executive peeled back the layers on all the ways the company is using data to making smarter merchandising moves and get closer to its customers, Throgmartin also made mention of perhaps a broader reality beginning to set in within the market segment in which it competes.
“[Ath-leisure] is clearly a very popular trend and there’s a new person getting in it every day, right?” the executive said of the market. “A new celebrity or a new retailer that’s launching their own line.”
But there’s been a sobering within the industry even as spandex’s popularity afforded many, including Fabletics, to enter and thrive in the space. The executive pointed to VF Corp.’s plan to wind down its Lucy ath-leisure brand and meld it in with The North Face this year. There was also the Chapter 11 filing of YogaSmoga Inc. late last year.
“I think you’re going to see

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Sun God Seeks. Surrogate?

Sun God Seeks. Surrogate?


A Deal from HeavenLiving in New York City, Penelope Trudeau has seen a lot of weird stuff-but nothing like the insane redhead who accosts her with a wild proposition. Penelope will get a million dollars if she has a baby with the strange woman’s brother. With her mother dying from a mysterious disease, Penelope can use the money. Yet the terrified waitress is adamant that her womb and eggs are not for sale. until she meets her intended mate. He’s impressively built, gorgeous, and red-hot, literally. He’s a freaking immortal Sun God. For thousands of years, Kinich (Nick to his friends) didn’t believe in fraternizing with humans, so procreating with them is definitely a no-no. But after one sizzling encounter with the beautiful, passionate Penelope, Nick begins to think he was wrong. until he realizes meeting Penelope was just another one of his crazy sister’s schemes at manipulation. But now that he has Penelope in his life, he can’t let her go. Especially because doing so means throwing her into the hands of his dangerous enemies. Approx. 90,000 words. The Accidentally Yours SeriesBOOK 1: Accidentally in Love with.a God?BOOK 2: Accidentally Married to.a Vampire?BOOK 3: Sun God Seeks. Surrogate?BOOK 3.5: Accidentally. Evil? (a Novella)BOOK 4: Vampires Need Not. Apply?BOOK 4.5: Accidentally. Cimil? (a Novella) BOOK 5: Accidentally. Over? (Coming in August 2014)

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