Last night, Klarna, the Swedish bank, which prides itself on being non-bank-like, kicked off its first Stateside “Smoooth Session” with a welcome message from chief executive officer Sebastian Siemiatkowski that included an effortlessly suave video of fur-clad Snoop Dogg — complete with “silky smooth” Afghan hounds.
The event was held at Manhattan’s Michelson Studio in the West Village and was ticketed as an “immersive experience designed to feed your senses and push you out of your fashion comfort zone.” More than 200 retailers, brands and influencers attended.
Accompanying throbbing music were cocktails and canapés served on squiggle cutout trays?? and an intimate panel discussion featuring CFDA’s director of strategic partnerships, Ashley Sandall; marketing commerce manager at Daniel Wellington, Allissa LaScala; cofounder of Shoes of NYC, Huston Conti and In the Style’s chief operating officer, Paul Masters. The panel was moderated by WWD’s Arthur Zaczkiewicz and discussed how to increase conversions at the checkout as well as the vital role of brand authenticity as a key in creating more authentic customer experiences.
Too Many Tabs, Not Enough Loyalty
The pivotal Millennial and Gen Z customer peruses the web and is inundated with choice, and more often than not consider many retailers online as referenced by their multiple open tabs.
Follow WWD on Twitter or become a fan on Facebook.