Spyder Renews, Expands Sponsorship Deal With U.S. Ski Team

Just like the elite athletes vying to compete, sports fans know it is never too early to anticipate the next Olympics.
Spyder is of a similar mind-set, having renewed and expanded its sponsorship deal with the U.S. ski team. Having served as the team’s official apparel partner since 1989, Spyder’s agreement will see it continue to design and create the exclusive men’s and women’s uniform for the U.S. alpine team. In addition, the brand will suit up the U.S. freestyle team and the U.S. free-ski team. The agreement extends to outerwear and base layers with nonexclusive rights for headwear, shells, pants, insulators, fleece, training gear, gloves and eyewear, which will be provided to athletes as part of the official uniform.
Skiing fans can see the exclusive Spyder-branded uniforms in action during more than 35 events in the U.S. annually and at the 100-plus international events that are part of the World Cup circuit. The aerodynamic Spyder uniforms were rolled out at the World Championships in February 2019. The U.S. skiers will continue to race down the mountains in upcoming competitions, leading up to and during the 2022 Olympic Winter Games in Beijing.
With upward of 100 hard-charging athletes, the U.S. ski team features

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CFDA Stays Positive Despite Loss of Amazon Sponsorship

New York Fashion Week: Men’s may have wrapped up its most successful edition to date last week but it’s already facing a hurdle for next season: Amazon Fashion, which has been the principal sponsor since the shows started two years ago, has ended its association.
The decision comes even though the web giant is making an evermore aggressive push into fashion, and views it as one of its fastest-growing categories.
Despite Amazon’s move, the Council of Fashion Designers of America, organizers of the shows, is putting a positive spin on things, pointing to the ongoing commitment of at least two of the other sponsors — Cadillac and men’s grooming brand Axe.
“This season of NYFW: Men’s was a creative and commercial success,” the CFDA said in a statement to WWD. “We look forward to the next season taking place July 10 to 13. NYFW: Men’s continues to thrive because of the ongoing commitment of partners such as Cadillac and Axe.”
Samsung is also a sponsor and its participation will continue, said Mark Beckham, business director of Fashion Week for CFDA.
Beckman stressed that even though Amazon’s two-year contract with the men’s shows has ended, the company continues to work with the organization on other projects. He also

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