ESPN Readies Launch of Deep-Dive Sports Series ‘Backstory’

Before the 2019 U.S. Open starts, ESPN wants to take viewers back to 2018’s. In the premiere episode of the new series “Backstory,” the sports-media giant will delve into tennis ace Serena Williams’ controversial skirmish with umpire Carlos Ramos last year. Her back-and-forth would result in a point penalty and a loss of game that […]

Variety

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Fila to Introduce Explore Collection, Blending Sports and Style

Fila is heading to the mountains, the woods and the canyons for its newest collection. The company has created Explore, a limited-edition assortment of footwear, apparel and accessories for men and women that will have a soft launch at ComplexCon in Chicago this weekend.
To support the launch, Fila will open experiential pop-up stores in SoHo in New York, in Los Angeles and in several other cities around the world on July 26.
The genesis of the collection dates to 1978 when mountaineer, adventurer and explorer Reinhold Messner was the first to summit Mount Everest without the aid of supplemental oxygen dressed in high-tech Fila gear.
While Explore is inspired by this feat and the brand’s outdoor heritage in skiing, hiking and trekking, the collection is “not so literal, but is more fashion-driven,” according to Louis W. Colon 3rd, Fila North America’s vice president of heritage and trend. So it’s better suited to hanging out at a festival than hiking the Appalachian Trail.
He said many customers still think of Fila as a tennis or basketball brand, but it has a rich history in other outdoor sports as well and the new collection is intended “to get customers to explore the brand more. There are tons

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Amazon Among Bidders for Fox Regional Sports Networks: Report

Amazon has emerged as a bidder for the 22 Fox regional sports networks that Disney must divest as a condition of its acquisition of 21st Century Fox, according to a report by CNBC. Amazon has been steadily getting more active in the sports arena as it expand its video and entertainment operations. The retail giant […]

Variety

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Meet Shefit, the Sports Bra Brand Set to Compete With Under Armour, Nike

Sara Moylan, who founded Shefit in 2013, met Jeffry Aronsson two years ago. Aronsson, who has held chief executive officer posts at brands including Oscar de la Renta, Marc Jacobs and Donna Karan, was speaking at a fashion talk in Detroit, his hometown, when an eager Moylan pitched him her idea: a fully adjustable sports bra.
As a competitor on the fitness circuit, Moylan had trouble finding sports bras, which represent a $ 3.5 billion dollar industry in the U.S., that fit her. She decided to make one herself by gluing and sewing fabric together — they would fall apart in the wash — but she eventually partnered with a local seamstress in Grand Rapids, Mich., where Shefit is based, to develop what she envisioned.
The patented Shefit Ultimate Sports bra, which retails for $ 67, allows wearers to adjust the bra to whatever support level they need. With velcro closures, the bust band can be loosened or tightened up to eight inches while the shoulder straps offer 15 inches of adjustability. The bra also has a magnetic zipper closure, making it easy to get on and off, and compression and encapsulation that prevents uniboob. It accommodates cup sizes A through I with sizes

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ESPN’s Big Swing: ‘Get Up,’ the Morning Show Covering Sports and (Maybe) More

Michelle Beadle just spent a good chunk of time verbally sparring with professional wrestler Ronda Rousey. She’s got another battle looming on Monday morning. Beadle, the veteran ESPN sportscaster, will team up with popular ESPN radio host Mike Greenberg and former pro-basketball player Jalen Rose to help the Walt Disney-backed sports network open a new […]

Variety

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Prince Harry Interviews Barack Obama About Friends, Sports and Whether He Wears Boxers or Briefs

Barack Obama, Prince Harry, BBC Radio 4 InterviewPrince Harry got the inside scoop on former U.S. president Barack Obama’s likes and dislikes during an interview for BBC Radio 4’s Today program.
The fifth in line to the throne…

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Hailey Baldwin and Stormzy Front Adidas and JD Sports EQT Campaign

SPORTY STRIPES: Hailey Baldwin and rapper Michael Ebenazer Kwadjo Omari Owuo Jr. — better known as Stormzy — have been tapped by Adidas and JD Sports to star in the fall 2017 EQT campaign. EQT is part of the Adidas Equipment range that was launched in the Nineties for runners.
Baldwin’s campaign was shot by Bella Newman in Los Angeles while Reto Schimd photographed Stormzy in London. Baldwin and Stormzy were both wearing Adidas Originals gear. Baldwin is pictured wearing 3-Stripes high-neck crop top, California T-Shirt, 3-Stripes leggings and the chevron sweatshirt with Adidas Originals EQT Racing ADV sneakers.
Baldwin said she liked EQT’s mix of Nineties style and modern street-led aesthetic. “It brings a throwback element to your look but with a super modern interpretation,” Baldwin said. “I’m all about off-duty style and the EQT is super versatile.”
Meanwhile, Stormzy is pictured wearing a California T-shirt and a zip hoodie with Adidas Originals EQT Support 93/17 trainers. “I grew up wearing Adidas and copping new clothes from JD Sports, so they both hold a lot of meaning for me,” the musician said.
The campaign will run in JD Stores across the U.K., Ireland and Europe and on the JD web site.

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