Sara Moylan, who founded Shefit in 2013, met Jeffry Aronsson two years ago. Aronsson, who has held chief executive officer posts at brands including Oscar de la Renta, Marc Jacobs and Donna Karan, was speaking at a fashion talk in Detroit, his hometown, when an eager Moylan pitched him her idea: a fully adjustable sports bra.
As a competitor on the fitness circuit, Moylan had trouble finding sports bras, which represent a $ 3.5 billion dollar industry in the U.S., that fit her. She decided to make one herself by gluing and sewing fabric together — they would fall apart in the wash — but she eventually partnered with a local seamstress in Grand Rapids, Mich., where Shefit is based, to develop what she envisioned.
The patented Shefit Ultimate Sports bra, which retails for $ 67, allows wearers to adjust the bra to whatever support level they need. With velcro closures, the bust band can be loosened or tightened up to eight inches while the shoulder straps offer 15 inches of adjustability. The bra also has a magnetic zipper closure, making it easy to get on and off, and compression and encapsulation that prevents uniboob. It accommodates cup sizes A through I with sizes
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