Nielsen Now Tracks Celebs’ Social-Media Touts of TV Shows

Nielsen is providing a new lens into how celebrities and talent can boost the exposure of TV shows on social media. The measurement company announced that its Social Content Ratings solution now measures talent promotion of television programs across Twitter, Facebook and Instagram. According to Nielsen, talent now drives nearly 60% of all social engagement […]

Variety

SHOPPING DISCOUNT UPDATE:

Givenchy Touts New Approach to Tailoring at Pitti

PARIS — Givenchy, the brand that spearheaded the luxury streetwear revolution with its Rottweiler print T-shirts and high-top sneakers, believes the next big wave in men’s wear is tailoring.
When creative director Clare Waight Keller stages her first stand-alone men’s runway display on Wednesday evening as the special guest of the Pitti Uomo trade show in Florence, expect a hefty dose of the couture sensibility she’s been honing since arriving at the house in 2017, succeeding Riccardo Tisci.
Philippe Fortunato, chief executive officer of Givenchy since 2014, said while there’s still healthy demand for the brand’s logo merchandise, timeless looks are making a comeback.
“Fashion will be evolving from that very conspicuous, obvious logo statement into something which is much more refined, sophisticated, less branded, with a strong emphasis on classicism,” he told WWD in an interview at the French fashion house’s historic headquarters on Avenue George V here.

Givenchy Mens Preview Spring 2020 
Crista Leonard/WWD

“These are fashion pendulums that are swinging. We’re very happy to embrace that, and we want to work toward a stronger coordination from that statement between men’s and women’s collections,” he added. “You will see a bit less of that overall big branding in the collections.”
The Pitti show comes on

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Milanoo.com Ltd

Disney Touts French-Speaking African Market With ‘Moana’ (EXCLUSIVE)

Marrakech, Morocco– The Walt Disney Company is set to expand its footprint across French-speaking Africa, kicking off with this week’s release of “Moana” – dubbed in Arabic — in Magrehb countries, including Morocco, Tunisia and Algeria. “Moana” marks the first Disney movie dubbed in Arabic in French-speaking Africa. The company has traditionally limited the Arabic… Read more »

Variety

SHOPPING DISCOUNT UPDATE:

Ferragamo CEO Touts Benefit of Milan Expo

EXPO-NENTIAL: Michele Norsa, chief executive officer of Salvatore Ferragamo, gave a thumbs up to Milan’s Expo. “We’ve seen an extraordinary increase in business here in August but also in September,” Norsa said ahead of the show on Sunday. The executive explained that the planning of trips to Expo has grown more structured and organized since the international fair opened in May. This has benefitted not only Milan, but Italy in general. “Most visitors stay in Milan and at the Expo for a day and a half, but also travel to Florence or Venice and Rome, for a total of at least six days in the country. The presence of tourists creates income, which generates spending, and a total positive effect,” said Norsa.

Expo, which is focused on the theme of nutrition and feeding the planet, is slated to close at the end of October.

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWD
TideBuy Black Friday Sale 90% Off+ Extra Coupon