MILAN — Following the launch last March at Dover Street Market of his new artistic project, called GR-Uniforma, Gosha Rubchinskiy flew to Milan on Thursday to celebrate the opening of the new Modes flagship.
For the occasion, the Russian designer, along with his band Gruppa, took over the Modes store with a photo and video installation and organized a concert at Milan’s Cinema Arti to unveil the third GR-Uniforma collection. The line focuses on sartorial interpretations of uniforms with late Eighties silhouettes, as well as patchworking and sporty touches.
Ahead of the event, Rubchinskiy sat down with WWD to discuss his new artistic project, his current take on fashion and the reason why discontinuing the Gosha Rubchinskiy line was something he owed to himself.
WWD: Gosha, why did you decide to team up with Modes and launch the new GR-Uniforma collection here in Milan?
Gosha Rubchinskiy: First of all I always wanted to come to Milan more often and this was a perfect occasion. But the real thing is that it’s just great to team up with friends and have such a great place to sell the collection. However, we decided to not open just a corner, but to start with a pop-up space