Kate Hudson Chats HappyxNature, Sustainability and Starring in Sia’s Anticipated Film ‘Music’

“Where have you been?” Kate Hudson asked friend and jewelry designer Jennifer Meyer as Meyer walked through the doors of The Butcher’s Daughter’s private back patio in Venice in Los Angeles on Thursday night.
“At your party,” exclaimed Meyer, who had been inside the vegan eatery. The event was being held to celebrate Hudson’s fashion brand, HappyxNature.
“The collection gets better and better,” said Meyer. “And look how cute you look.” Hudson had on the “skyglow” jumpsuit, retailing at $ 298 and made with recycled polyester. The entire line — dresses, jumpsuits, sweaters — was made in collaboration with Repreve, a provider of fiber created from recycled plastic bottles.
“At this point, there isn’t one thing that’s in design that doesn’t have an eco element to it,” shared Hudson, who collaborates with designer Michele Manz, former head of Alberta Ferretti whose résumé includes creating for John Varvatos, Converse, 7 For All Mankind and Current/Elliott. “Everything is conscious and yet we’re selling a $ 78 dress. Or, something that would normally be a $ 450 dress, we’re selling at $ 250. A lot of it is 100 percent recycled.
“I have to be honest, it’s not easy,” she said of producing sustainable fashion. “There are some things that are

Follow WWD on Twitter or become a fan on Facebook.

Read More…