Stadium Goods to Open Second Store in Chicago

Stadium Goods is heading to the Windy City.
The sneaker and streetwear marketplace will open its second store in the U.S. at 60 East Walton Street in Chicago. It is expected to open some time in the second quarter of next year.
The 6,000-square-foot, two-floor store will hearken to Stadium Goods’ SoHo unit with a sneaker wall and the rare Trophy Case collection of goods on the main floor, while the second floor will feature additional projects. Unlike the SoHo store that has an accompanying Market Center — a place where Stadium Goods authenticates and buys goods from sellers — the Chicago store will not immediately offer that service, but is expected to receive one in the future.
“Chicago has always been an exciting market and something we’ve been looking at for a while,” said Stadium Goods cofounder and co-chief executive officer John McPheters. “Chicago is a massive market, so part of it was seeing the opportunity there. To date, it’s been underserviced in the product we’re offering.”
Jed Stiller, Stadium Goods cofounder and co-chief executive officer, said he and McPheters found the location a year-and-a-half ago and “it was a no-brainer” to open there.
“It’s one of our top markets,” he said. “It took

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FASHION UPDATE: